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eMarketer in the News
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9/1: NASDAQ - Apple's New TV Push Boosts Challenges To Pay-TV Business
While eMarketer estimates that more than 72 million U.S. adults will watch full-length TV shows online next year--roughly a quarter of total viewers--that online watching represents a small fraction of their total viewing.
9/1: Reuters - Google Bows Sponsored Icons on Maps
"So more than a response to perceived competition from Mapquest, this looks like a response to Facebook Places. Increasingly, Google and Facebook -- large networks with millions of daily users -- [are finding] themselves on a collision course, both competing to own the nexus of social, location and commerce, and both working to provide the greatest value to marketers," wrote eMarketer senior analyst Noah Elkin in an e-mail.
9/1: USA Today - Target to sell Facebook Credits gift cards
Facebook is expected to rake in an estimated $1.3 billion in online advertising revenue worldwide this year, up 92% from 2009, eMarketer says.
8/31: Wall Street Journal - Start-Up Seeks To Outflank Google In New Market
The U.S. online display advertising market--including banner ads and video--is expected to grow from $8.56 billion this year to $14.71 billion by 2014, according to data provided by eMarketer.
8/31: Advertising Age - A Look at Where Movie-Marketing Dollars Have Gone
And with eMarketer projecting DVR penetration to reach 34.8% of U.S. households and 42% of homes to be video-on-demand-enabled in 2010 -- not to mention the rise of streaming-video platforms such as Hulu, Netflix and iTunes -- it's more difficult than ever for movie marketers to be sure their ads are being seen by the time the opening weekend rolls around.
8/31: Associated Press - MySpace users can now sync posts to Facebook
Research firm eMarketer estimates that advertisers worldwide will spend $347 million on MySpace this year and $297 million in 2011. Facebook, meanwhile, is expected to generate $1.29 billion in online ad revenue this year and $1.76 billion in 2011, according to eMarketer.
8/31: Forbes - Spending A Lot On Facebook
In the social media world a number of trends are dictating how, why and where money gets spent--trends that will push the industry past the $2 billion mark in 2011, according to eMarketer's projections.
8/30: MediaPost - MySpace Throws In The Towel, Connects To Facebook
"MySpace hasn't been in direct competition with Facebook for a long time now," said Debra Aho Williamson, a senior analyst at eMarketer. "MySpace executives have said this several times in interviews and at conferences ... Instead of being a big social network appealing to general audience, MySpace wants to focus on delivering content and experiences to young people, its core audience."
8/30: Associated Press - Google buys Angstro to boost social offerings
Research firm eMarketer estimates that social network ad spending will hit $3.3 billion in 2010 and $4.26 billion in 2011. Overall ad spending, meanwhile, is expected to reach $61.8 billion this year and $68.7 billion in 2011.
8/27: Crain's New York Business - Meet NY's fastest-growing companies
Online advertising so far this year is up more than 10% from last year and is expected to increase by an additional 45% by 2014, predicts eMarketer.
8/26: MediaPost - Cisco To Buy ExtendMedia, Ups Multiscreen Offerings
The potential of video advertising on the Web is drawing much attention, as eMarketer projects that video ad sales will grow from $775 million in 2009 to $3.1 billion this year.
8/26: Advertising Age - What Marketers Can Learn From the Old Spice 'Your Man' Campaign
Instead, even though some have called this campaign the ultimate case study of viral video or social-media marketing, the lessons here are more easily swallowed in pieces than whole. That is, instead of imitating the Old Spice Man, consider its more universal lessons: that this Procter & Gamble division figured out how to effectively blend ingredients from the three marketing media -- paid, owned and earned -- to reach its target audience.
8/26: Wall Street Journal - Report: Pharma Digital Spending Growing — But Slowly
In part, the relatively small chunk of ad dollars pharma is spending online reflects uncertainty about what the FDA will allow, the report says. “The regulatory issues are one of the biggest stumbling blocks” to a bigger presence online, eMarketer’s Victoria Petrock, author of the report, tells the Health Blog. “Pharma companies are very strictly regulated in terms of providing a fair balance between risks and benefits,” she says.
8/26: Advertising Age - Google Sees Facebook Threat in String of Deals
Why are games important to Google and to Facebook? "They're a huge part of what people do when they're in social networks and they are very addictive, they keep people coming back," said Debra Williamson, social network analyst at eMarketer.
8/26: CNN Money - Apple and Google prepare for mobile ad war
eMarketer predicts that U.S. mobile ad spending will grow by more than 35% in each of the next three years, rising to $1.6 billion in 2013 from just $416 million last year.
8/23: Advertising Age - How (and Why) Facebook, Twitter, Became Recess for Grown-ups
By the way, if you can bear yet another level of poignancy, eMarketer just released projections that marketers worldwide will spend $220 million on advertising in social games this year -- up from $183 million last year.
8/23: Bloomberg Businessweek - Facebook’s ‘Car Town’ Gains Honda Ads in Games Shift
Global advertising in social games and applications will total $293 million next year, a 60 percent increase from 2009, according to researcher eMarketer Inc. in New York. With total ad spending on Facebook estimated at $1.28 billion this year, according to eMarketer, social media is vital to marketers.
8/23: New York Times - A Magazine Now Tailored to the Not Necessarily Retired
In fact, 46 percent of boomers were on a social media network in 2009, up from 30 percent in 2007, according to eMarketer, a research firm.
8/23: Bloomberg Businessweek - Google Goes to the Guggenheim to Take YouTube Fare Upmarket
Sales of ads shown in online videos are expected to increase to $1.51 billion in 2010, up 48 percent from last year, according to market tracker eMarketer Inc.
8/20: MediaPost - Facebook Makes Most of Being In Right Places
Facebook ad revenues could exceed $1.2 billion in 2010, according to eMarketer, before taking into account the boost that could come from small business and brick-and-mortar applications of Places in the next few years. That's the lion's share of the $1.7 billion in domestic social network ad spending eMarketer projects this year.
8/20: Fortune - The case for a $50 billion Facebook
Based on a recent study released by eMarketer, Facebook is expected to bring in roughly $1.3 billion in revenue in 2010, nearly double the $665 million the research firm estimates Facebook recorded in 2009. Facebook will probably be able to monetize its user-base more efficiently in coming years as its business strategy shifts, says eMarketer analyst Debra Aho Williamson.
8/20: San Francisco Chronicle - Facebook's Places raises more privacy debate
Facebook has become one of the Internet's top destinations for finding news, viewing photos and watching video. And according to Internet researcher eMarketer, Facebook is on track to bring in $1.28 billion in online advertising in 2010, up from $835 million this year.
8/19: CNBC - Facebook's New Weapon and Cost of Privacy Battle
eMarketer projects that Facebook's 2010 ad sales will approach $1.3 billion. As more people opt into 'places' and more companies offer incentives to check in, this could could significantly add to that number in 2011.
8/19: MediaPost - Could Cloud Computing Push Mobile Games Past $1.5B In 2014?
Sixty four million people will play games on a mobile device at least once monthly this year, excluding preinstalled games, a number research firm eMarketer expects to near 94.9 million by 2014. As more consumers reach for portable devices to play video games, eMarketer estimates ad supported games will account for 6.5% of revenue this year, rising to 12.3% in 2014.
8/19: Wall Street Journal - Facebook Unveils Location Service
"There are such tremendous opportunities for marketers with Places, I think, sooner rather than later we are going to see advertisers incorporated into it," said Debra Aho Williamson, a senior analyst at eMarketer
8/19: Associated Press - Facebook checks in, adding location-based feature
Though they are still new, location services present "endless possibilities" to businesses, eMarketer analyst Debra Aho Williamson said. "Marketers want to reach consumers when they are at the point of making a purchase decision and locations services offer that opportunity," she said.
8/19: Bloomberg Businessweek - Facebook Unveils Service That Lets Users Share Their Locations
“Facebook made the absolute right decision by making this opt-in,” said Debra Aho Williamson, an analyst at eMarketer Inc. “Overall, the privacy controls seem smart and intuitive.”
8/18: New York Times - Facebook Unveils a Service to Announce Where Users Are
“Location gives marketers a great way to target customers,” said Debra Williamson, an analyst with eMarketer. “The whole idea is to reach people at the point of decision before they have to clip a coupon or perform a search.”
8/17: Bloomberg - Yahoo Search Engine Gains Market Share, Google Drops
The U.S. search-ad market may grow 16 percent this year while the overall online advertising market expands 11 percent, according to estimates by eMarketer Inc. in New York.
8/17: Los Angeles Times - U.S. advertising on social networks surges 20% to $1.68 billion, half of it on Facebook
U.S. advertising is expected to increase 20% over last year to $1.68 billion, up from December's forecast of $1.3 billion, according to a study by digital research group eMarketer. "That's primarily due to the strong performance of Facebook and somewhat due to the fact that we started adding Twitter to our analysis," said Debra Aho Williamson, an analyst.
8/17: Bloomberg Businessweek - The Young and Successful Job Search
Almost 60 percent of companies have hired a candidate found through social networks, according to eMarketer, a New York-based marketing research company.
8/17: DMA - Ad sales to rise by 29% on social media websites
Data from eMarketer found that spending on sites such as Facebook and MySpace will grow by $4.36 billion (£2.72 billion). This figure is up from around $3.3 billion this year. Furthermore, the growth predicted on social media sites is almost triple the 11 per cent rise which is estimated for all online marketing ads next year. Debra Aho Williamson, senior analyst at eMarketer, said: "They [brands] are looking at Facebook's 500 million active users worldwide, and they're saying, 'I need to be there, that's a heck of a lot of people'."
8/17: MediaPost - Marin Delivers On Facebook Keyword Targeting Tool
Advertisers will spend $1.28 billion worldwide this year to reach Facebook's more than 500 million users, according to new research by eMarketer. Debra Aho Williamson, an analyst for the research firm, points to Facebook's self-serve ad system to the company's success.
8/16: All Facebook - Facebook’s Ad Revenue To Surpass $1.2 Billion This Year
A new report from eMarketer yesterday suggests that over $1.2 billion will be spent on advertising on Facebook. That spending accounts for the vast majority of the $1.68 billion that will be spent on advertising across all social networks.
8/16: All Things Digital - Social-Network Ad Spending Starting to Add Up
In the U.S. market, eMarketer said, Facebook will get about half those ad dollars, with MySpace’s take continuing to drop and Twitter’s poised to take off if it can show its “resonance” model of measuring advertising effectiveness works.
8/16: Mashable - Advertisers to Spend $1.7 Billion on Social Networks in 2010
The latest numbers from eMarketer project that advertisers will spend nearly $1.7 billion in the U.S. on social networking sites in 2010. Worldwide, spending will hit $3.3 billion according to the report.
8/16: Bloomberg - Social-Website Ad Sales to Rise 29% Next Year, eMarketer Says
Facebook Inc. and rival operators of social-networking websites will see advertising sales rise 29 percent next year as marketers become increasingly drawn to their audiences, according to an estimate from eMarketer Inc. Ad spending on social sites will grow to $4.26 billion from an estimated $3.3 billion this year, Debra Aho Williamson, a senior analyst at the New York digital advertising research firm, said in an interview.
8/16: Wall Street Journal - Apple's Ad Service Off to Bumpy Start
Revenue from ads sold on cellphones in the U.S. is expected to increase by 43% to $593 million in 2010, up from $416 million in 2009, according to research firm eMarketer.
8/15: New York Times - Accounts, People and Miscellany
The lead Facebook enjoys over MySpace in advertising revenue will increase, according to a forecast from eMarketer, New York. Worldwide ad spending on Facebook last year totaled $665 million compared with $347 million on MySpace, eMarketer reported, and the figures for 2010 will be $1.3 billion and $297 million, respectively.
8/13: BtoB - eMarketer: Facebook ad revenue to double this year
Facebook is projected to tally worldwide advertising sales this year of $1.28 billion, almost double the estimated $665 million the company logged last year, according to a new forecast by marketing and media research company eMarketer.
8/13: Fast Company - Facebook Ads Expected to Top $1.2 Billion This Year
This year, eMarketer predicts Facebook will net $835 million in the U.S. alone, with a whopping $1.29 billion worldwide. Says an eMarketer analyst: Brand advertisers are making Facebook a core buy. Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer.
8/13: The Guardian - Ad revenue at Facebook expected to pass £1bn next year
"Brand advertisers are making Facebook a core buy," said Debra Aho Williamson, a senior analyst at eMarketer. "Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer."
8/12: Wall Street Journal - UPDATE: Facebook Seen Pulling In More Than $1 Bln In Sales
Online social-networking service Facebook Inc., which recently said it topped 500 million users, will pull in an estimated $1.28 billion in advertising spending this year, according to a report published Thursday by eMarketer.
8/12: AFP - Advertisers flocking to Facebook: eMarketer
"Brand advertisers are making Facebook a core buy," said eMarketer senior analyst Debra Aho Williamson. "Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer."
8/12: TechCrunch - eMarketer: Ad Sales On Facebook To Reach $1.3B In 2010; MySpace Sales To Plummet
According to the latest research from eMarketer, advertisers will spend $1.28 billion worldwide to reach Facebook’s 500 million users compared to $665 million in ad revenue in 2009.
8/12: MarketWatch - Facebook's 2010 ad sales to approach $1.3 bln: eMarketer
The eMarketer report noted that Facebook could see $835 million in advertising revenue in the U.S. alone this year, "within shouting distance" of the firm's forecast for U.S. advertising revenue at publicly traded AOL Inc.
8/12: MediaPost - Facebook Ad Revenue To Reach $1.28B This Year
Ad spending on Facebook will double to $1.28 billion worldwide in 2010, according to a new forecast by eMarketer.
8/12: San Francisco Business Times - Report: Facebook ads to hit nearly $1.3B
Facebook Inc. will collect almost $1.3 billion in advertising revenue this year, and more than half of that will come from companies using the social network's automated online self service tools, according to a new report from eMarketer.
8/12: Advertising Age - eMarketer: Facebook Ad Sales to Hit $1.2 Billion This Year
"We believe it accounted for about half of all ad spending on Facebook," eMarketer senior analyst Debra Aho Williamson said. "It's really become a tremendous business for the company. We didn't account for the size of that business last year in our estimate, but we found that it's become a great tool for direct-marketing advertisers."
8/12: New York Magazine - MySpace Aims to Redefine Itself ... by Mimicking Facebook
"MySpace and Facebook really aren't even competing in the same category any more," eMarketer analyst Debra Aho Williamson said. "Which is good. For MySpace to be successful they need to carve out their own place."
8/11: MediaPost - Is Google Playing Games?
Research firm eMarketer expects marketers will spend $220 million worldwide to advertise in social games and social applications in 2010, rising to $293 million in 2011. These figures do not include ads within mobile applications.
8/11: Associated Press - MySpace to revamp site in aim to simplify
eMarketer analyst Debra Aho Williamson called the redesign smart, a clear departure from the MySpace of old that was a "cluttered, messy catchall." "Do I wish it happened sooner? Yes," she said.
8/11: MediaPost - Twitter Adopts Deceased Policy And Fast Follow
Debra Aho Williamson, eMarketer senior analyst, believes that social sites will begin to offer a variety of services related to deceased members and users. As the number of people tapping into social networks continues to grow, it is inevitable that a certain percentage will pass away each year, she says.
8/9: DMNews - Preparing for 'do-not-track' legislation
Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer. The research aggregator also predicted that online ad spending will rise to $96.8 billion by 2014, growing at an 11.9% compound annual rate. The Internet's share of total global ad spending will also reach 17.2% by 2014, according to eMarketer.
8/8: Bloomberg Businessweek - ASq: Microsoft, Yahoo Let Users Choose Ads
Online advertising is expected to rise 12 percent this year, to $61.8 billion worldwide, from $55.2 billion in 2009, according to New York-based researcher eMarketer. Although text ads on search pages such as Google or Microsoft's Bing remain the dominant form of online advertising, video ads are growing fast, eMarketer says.
8/6: Wall Street Journal - Newest Cellphone Ads Crave Entire Screen
U.S. mobile display-ad spendin
8/5: MediaBizBloggers - U.S. Latinos Online: A Driving Force
The IAB Hispanic Research Working Group reviewed all of these sources and determined that eMarketer had the most accurate and reliable number. Firstly, because they are an aggregator of sources. Secondly, it is a stable number since projections are done on an annual basis rather than on a monthly basis which can wildly fluctuate.
8/5: Mediabistro - Thursday Morning Stir
-eMarketer: Just 16 percent of brand tweets engage others as compared to 43 percent of consumers'.
8/5: MediaPost - All Interactive Youth Marketing Will Soon Be Location-Based
Most marketers are shocked to learn that despite the industry mystique with iPhone apps, only 12% of all consumers under 24 actually even own an iPhone, according to a recent eMarketer study and less than a third own any type of smartphone.
8/4: Bloomberg Businessweek - Facebook Advertisers Boost Spending 10-Fold, COO Says
Spending on display advertising is expected to rise 13 percent to $8.56 billion in the U.S. this year, after a 4.5 percent gain in 2009, according to eMarketer Inc.
8/4: Wall Street Journal - AOL Swings To 2Q Loss, Hurt By $1.41B Write-Down
U.S. online advertising spending grew an estimated 11.4% in the second quarter over the same period in 2009, reaching $6.05 billion, according to eMarketer. Overall, US online advertising is expected to grow 10.8% this year to $25.1 billion.
8/4: Reuters - AOL posts loss on Bebo charge, revenue drops
U.S. online advertising spending in the second quarter is estimated to have grown 11.4 percent from a year ago, according to analytics company eMarketer.
8/4: ClickZ - Small Business Gets Social
Matt pointed to an eMarketer study on the use of social media in building business: compared with the use of social media by big and mid-sized brands, of whom 28 percent and 36 percent, respectively, reported using social media for customer acquisition, an impressive 44 percent of the small businesses surveyed reported using social media to attract new customers.
8/3: Mediaweek - Report: Mobile Video Advertising Set to Take Off
Revenue tied to mobile video is expected to nearly triple from 2009 to 2014—jumping from just $436 million to $1.34 billion, acccording to eMarketer. In 2010 alone, mobile video revenue should reach $548 million, per eMarketer, which predicts that the universe of mobile video viewers in the U.S. will approach 24 million this year.
7/30: MediaPost - Young Latinos Lag In Mobile Use, But Boast Big Buying Power
While Hispanics index somewhat lower in mobile use than non-Hispanic whites, a separate study from eMarketer suggests that Hispanics are more likely to use mobile devices to research and buy products and services. 32% of Hispanics who own mobile devices would use them to compare prices, versus 23% of non-Hispanic whites.
7/30: Crain's New York Business - Social media-focused ad firms look to hire
Social networking advertising dollars will increase by 11.2% to $1.4 billion by the end of the year, and eMarketer predicts an additional 7.7% growth by the end of next year. Because of this, more startups are developing to help redefine social media.
7/30: Adweek - Vevo Climbs Web Video Charts
This year, two-thirds of U.S. Internet users, or 147.5 million people, will watch some form of online video content at least once per month, according to eMarketer. By 2014, the number of U.S. online video viewers will represent 77 percent of Internet users, or 193.1 million people, according to eMarketer's forecasts.
7/29: Fortune - Google: The search party is over
"Facebook has got Google in its sights," says Debra Aho Williamson, a senior analyst with eMarketer. "Advertisers get the best of both worlds -- a mass audience but also the ability to target more than anyone else. Who are the advertisers? In a lot of cases, they're Google's advertisers."
7/29: San Francisco Chronicle - Google looks to expand with acquisitions
Total spending will reach $61.8 billion this year and is set to increase between 10.6 and 15 percent over the next four years, according to eMarketer.
7/28: Bloomberg Businessweek - Global online ad spending to rise 12 pct in 2010
eMarketer expects online ad spending to rise to $96.8 billion in 2014, with an 11.9 percent compounded annual rate of increase.
7/28: MediaPost - Full Length Shows: Shifting the Dynamics of Online Video Viewing
According to a recent report issued by eMarketer, 33% of online adults in the United States, or 58.9 million people, will watch full-length television shows online this year on a monthly basis. Among adults who already watch video regularly online, the rate is 50%.
7/28: Wall Street Journal - eMarketer Sees Global Internet Ad Spending Up 12% This Year
Research group eMarketer also forecast that online ad spending will leap to $96.8 billion by 2014, growing at an annual rate of 11.9% despite the slow, uneven and fragile global economic recovery.
7/26: DMNews - Holding companies go social
Paul Verna, senior analyst at market research firm eMarketer, said the marketing industry is seeing more partnerships among agencies and service providers than in the past. Part of the reason that holding companies are creating these units is to formalize their social media expertise, which is still a fairly new part of the integrated marketing tool kit.
7/26: Los Angeles Times - Hulu's sharp decline in viewership underscores inconsistency in measuring size of online audience
The stakes for getting it right have never been higher. Advertisers are expected to spend $25.1 billion this year in online advertising in the U.S. alone, according to researcher eMarketer.
7/25: Newsweek - Arianna’s Answer
A recent report by eMarketer, a leading researcher of Internet media, says online ad spending will grow more than 10 percent per year over the next few years, approaching $100 billion by 2014. That will still represent only 17 percent of all advertising spending.
7/22: MediaPost - Free Mobile Phone And Search For All (Not)
The mobile ad market in the U.S. will reach $593 million this year, according to eMarketer estimates. The firm suggests location-based ads have the highest response rates, though few mobile users have seen them yet.
7/21: San Francisco Chronicle - Facebook now has 500 million active members
According to research firm eMarketer, online advertising has also shifted to Facebook -- worldwide online ad spending increased 39 percent to $605 million for Facebook from 2009 to 2010, even as spending on MySpace declined 21 percent to $385 million.
7/21: Bloomberg - Yahoo Drops After Second-Quarter Sales Miss Estimates
That’s made it harder to tap one of the most profitable and fast-growing sources of online advertising. U.S. spending on search-based ads should climb 16 percent this year, while the online market overall will grow 11 percent, according to research firm eMarketer Inc. in New York.
7/20: Bloomberg - Yahoo Revenue Falls Short of Estimates; Shares Drop
U.S. online advertising is rebounding. The market should expand 11 percent this year after declining 3.4 percent last year, according to eMarketer Inc. in New York.
7/20: MediaPost - Expert Notes Few Marketers Do Social Media Well
Marketers spent $65.2 billion on Internet advertising in 2008, and Geoff Ramsey, co-founder of research firm eMarketer, told the Association of National Advertisers' Social Media conference attendees last week that while that number is going to grow dramatically in coming years, many marketers don't know how to include social media in the mix.
7/18: Wall Street Journal - Social Media Draws a Crowd
Ad spending on social networks world-wide is expected to rise 14% this year to $2.5 billion, according to research firm eMarketer.
7/16: Wall Street Journal - ISuppli Sees 80% Of Cellphones Using GPS By End Of 2011
Companies' spending on mobile-device advertising is expected to grow to more than $1.5 billion by 2013 from $416 million last year, according to eMarketer, which tracks Internet marketing trends.
7/16: MediaPost - Google, Omnicom Partnership Redefines Digital Advertising
Potentially explosive privacy issues remain a deterrent to increased digital spending by many U.S. companies, according to eMarketer analyst David Hallerman.
7/16: Wall Street Journal - Ads Buoy Google; Profit Disappoints
U.S. advertising revenues for Internet companies are expected to grow about 11% this year to $25.1 billion, after shrinking 3.4% last year, according to research firm eMarketer.
7/16: Bloomberg Businessweek - Google Declines as Research, Marketing Crimp Profit
Search-based online ad spending will rise 16 percent this year, then decelerate to 8.6 percent in 2011, according to eMarketer Inc. of New York.
7/15: MediaPost - Google Search Still Bringing In The Bucks
The vast majority of Google's revenue growth comes from search, but there's lots of room to expand, especially as search text-and-pictures come together on PC and mobile, according to David Hallerman, senior analyst at eMarketer. "That growth is still a one-sided deal, even with mobile revenue, which is mainly search," he says.
7/15: Bloomberg Businessweek - Google Reports Profit That Misses Analysts’ Estimates
Search-based online ad spending will rise 16 percent this year and decelerate to 8.6 percent in 2011, according to eMarketer Inc. of New York.
7/14: Wall Street Journal - Advertising in the New Online World
The online ad world is growing strongly, with research house eMarketer forecasting the U.S. market will grow from $1 billion this year to $7 billion in 2014.
7/12: Bloomberg - Baidu Emerges as Winner After Google Ends Conflict With China
China had 384 million Internet users at the end of 2009, the government estimates, more than the U.S. population. That may grow to 840 million by 2013, according to eMarketer Inc.
7/9: Bloomberg Businessweek - Google Wins License Renewal in China After Modifying Website
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million by 2013, according to eMarketer Inc. in New York.
7/9: MediaPost - YouTube Leanback Foundation For Google TV Remote
David Hallerman, senior analyst at research firm eMarketer, says that along with the content, the Leanback feature needs to improve. "Let's remember the feature is still in beta, but the question is really how much do people want that lean back experience online," he says.
7/6: Bloomberg Businessweek - Apple Studies User Downloads to Hone Mobile Ads, Take on Google
At stake is leadership in mobile ads, forecast by eMarketer Inc. to almost triple to $1.56 billion in 2013.
7/2: MediaPost - Internet Giants Haven't Cracked Digital Ad Code
One-third of adult Internet users view full-length TV shows online monthly, according to eMarketer.
7/2: Wall Street Journal - Apple Lets Google Sell Targeted Ads
Revenue from ads sold on cellphones in the U.S. is expected to increase by 43% to $593 million in 2010, up from $416 million in 2009, according to research firm eMarketer. By 2013, it is expected to reach $1.56 billion.
6/30: Bloomberg Businessweek - Google’s China Plan May Stoke Exodus to Baidu, Clients Say
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million, or 61 percent of China’s population, by 2013, according to eMarketer Inc. in New York.
6/30: MediaPost - Behavioral Targeting With A Social Twist
David Hallerman, senior analyst at eMarketer, tells me about a brand that's designing a campaign where consumers sign up to earn points and discounts for providing information about themselves. This will allow the company to serve up ads to the consumers. Think of it as a rewards card where you allow the brand to target you an ad and earn points for discounts on products.
6/30: Bloomberg Businessweek - Google Awaits Fate in China as License Deadline Looms
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million, or 61 percent of the Chinese population, by 2013, according to eMarketer Inc. in New York.
6/30: Associated Press - Hulu launches $10 video subscription service
"There'll be some pushback if there's the exact same number of ads, free or paid," said eMarketer senior analyst David Hallerman.
6/30: Los Angeles Times - Google to stop redirecting users in China to uncensored site
Research firm eMarketer estimates that there are 518 million Internet users in China, about 38.9% of the population. By 2013, the number of Internet users in China is expected to reach 900 million. That points to a market with huge potential: Spending on online advertising in China is expected to reach $3.8 billion this year, up 36% from last year, eMarketer said.
6/29: Bloomberg Businessweek - Google May Lose China Permit on Government Objections
China had 384 million Internet users at the end of 2009, the government estimates. That’s more than the total U.S. population. The number may grow to 840 million, or 61 percent of the Chinese population, by 2013, according to eMarketer Inc. in New York.
6/29: CNNMoney - Loopt knows where you are - and tells everyone
Noah Elkin, mobile analyst at eMarketer, says there's likely room for only two or three sizable location apps -- and contenders will need the amp up the creativity if they want to rise to the top. "Loopt is one of the older apps, but it hasn't been in the news all that much," Elkin says. "Foursquare has added content partners, while Gowalla has ad partners. That sense of being different is the key to galvanizing the space."
6/29: Brandweek - With Redesign, Mapquest Charts New Course
Indeed, the mobile mapping landscape got a "boost" when Google added free, turn-by-turn navigation features at the start of the year and Nokia followed with its similar Ovi Maps product, said eMarketer analyst Noah Elkin.
6/27: Adweek - Clash of Titans: Apple vs. Google
Even though it might look like everybody and his uncle has a smartphone, the truth is that less than a third of Americans (30.6 percent) are mobile Web users, according to eMarketer. So while brands like the idea of wireless marketing -- nearly 65 percent said they plan to invest in mobile apps this year, also per eMarketer -- they have reasons to be wary, too.
6/23: Los Angeles Times - Judge rules against Viacom in copyright suit against YouTube
The digital media research firm eMarketer estimated that advertising revenue generated by online video would increase 48% this year to $1.5 billion. The firm also predicted that more than 147million people will watch online videos this year, up from 121 million viewers in 2008.
6/23: San Francisco Chronicle - Apple on Pace for 1 Million IPhone Sales Today
The iOS 4 operating system includes an advertising platform called iAd. Through it, Apple will attempt to grab a piece of the mobile-ad market projected by eMarketer Inc. to reach $1.56 billion in 2013, from $593 million this year. Apple also sold more than 3 million iPad tablet computers since its April debut.
6/21: Advertising Age - Butter Acquisition to Spread Mobile Marketing Consolidation
The industry has grown up in a segmented, siloed way, said eMarketer analyst Noah Elkin, but the walls are coming down. "As each area starts to bleed into each other, the smarter companies have seen the writing on the wall: We have a good business today, but we need to start thinking about tomorrow," he said.
6/21: San Francisco Chronicle - What Is Your Facebook Data Worth?
"It offers the kind of targeting that marketers have been looking for for years," says Debra Aho Williamson, senior analyst for eMarketer.
6/20: New York Times - News From the Advertising Industry
Online advertising spending in the United States is expected to grow steadily to reach 20.3 percent of total media ad spending in 2014, according to a forecast by eMarketer, compared with 12.2 percent in 2008.
6/18: Associated Press - Co-president Hirschhorn to leave MySpace
eMarketer senior analyst Debra Aho Williamson said that News Corp. must be contemplating MySpace's very existence in light of Facebook's dominance. She said it may yet find its niche, less as a place to share personal information and more as a place to listen to free music, play games and find out about movies and other content.
6/18: Wall Street Journal - MySpace Says Co-President Jason Hirschhorn to Leave
According to research firm eMarketer, MySpace's advertising revenue is expected to fall to $360 million this year, from $465 million in 2009. In contrast, Facebook is expected to generate $450 million this year in ad revenue.
6/16: Mediaweek - Web Ad Spend to Surge by 10.8% in ’10, eMarketer
Online advertising spending will surge by 10.8 percent in 2010 to $25.1 billion, according to a new report released by the digital researcher eMarketer.
6/15: MediaPost - Brain Gain: Eyeblaster Rebrands As MediaMind
The partners pointed to recent research from eMarketer, which showed that in North America, expandable banners had only a 0.3% click-through rate, but show a 7.1% "dwell rate" -- or the percentage of users exposed to an ad who interact with it with their cursors -- and an average user "dwell time" of more than 45 seconds.
6/14: New York Times - Glucosamine and Chondroitin, Drinks to Unlimber With
And 46 percent of boomers were on a social media network in 2009, up from 30 percent in 2007, according to eMarketer, a research firm.
6/14: MediaPost - One-Third of Internet Users Watching Web TV
A third of adult U.S. Internet users will watch full-length television shows online this year on a monthly basis, according to new data from market research firm eMarketer.
6/10: NY Daily News - Google's AdMob accuses Apple of trying to monopolize mobile ad market with its newest rules
It's unclear whether Apple will enforce the restrictions on how the ad data can be shared, said Noah Elkin, an analyst for eMarketer, a research firm. "I think what we have here is two companies sparring for control of what is potentially a very big advertising market," Elkin said.
6/10: Wall Street Journal - Apple's Next Disruption: Advertising
Estimates from eMarketer put mobile advertising at $593 million this year, compared with about $25 billion for total online advertising.
6/10: Wall Street Journal - Google Blasts Apple's New iPhone Advertising Terms >GOOG AAPL
Industry tracker eMarketer says the mobile advertising market will reach $593 million in 2010 before almost tripling to almost $1.6 billion in 2013.
6/10: Wall Street Journal - Google Blasts Apple on Ad Rules
Revenue from ads sold on cellphones in the U.S. is expected to reach $593 million in 2010, up from $416 million in 2009, according to eMarketer, a research firm.
6/9: Associated Press - Google's AdMob attacks Apple's new mobile ad rules
It's unclear whether Apple will enforce the restrictions on how the ad data can be shared, said Noah Elkin, an analyst for eMarketer, a research firm. "I think what we have here is two companies sparring for control of what is potentially a very big advertising market," Elkin said.
6/8: MarketWatch - A World Cup with great online potential (even in the U.S.)
This analysis by emarketer, an online market analysis firm, suggests there could be a huge increase in online access to the World Cup this summer, including video streaming and other Internet access. The logic seems, well, impeccable.
6/8: Bloomberg Businessweek - Build Two Brands in Your Blog and Social Networks
Did you know that 71 percent of bloggers who post for a business have created greater visibility for their companies? That statistic, courtesy of New York-based research firm eMarketer, means your blog visitors could turn into customers, whether or not you're in the sales department.
6/7: MediaPost - Four On The Floor: iPhone Upgrade Doesn't Disappoint, Feeds Mounting iAd Hype
Taken together, the new features in the iPhone 4 add up to a substantial advance for the Apple device, according to Noah Elkin, a senior analyst at eMarketer. "This seems to be a more significant step forward than the 3GS was to the 3G," he said.
6/7: Wall Street Journal - Apple Could Jump-Start Mobile Advertising, Challenge Old Media
"For something that hasn't been in the market and is unproven, that's a lot of money," said Noah Elkin, senior analyst with eMarketer. "By getting behind mobile advertising in this way, Apple could create a rising-tide situation that will give the business a lot of momentum."
6/7: MediaPost - MySpace Names Veoh Founder Shapiro New CTO
Recently, eMarketer predicted that ad spending at MySpace would fall 21% this year to $385 million worldwide.
6/3: StrategyEye - FEATURE: The threat of mobile VoIP
"The advent of Skype and others that have copied it have driven down the costs of global telephony," says eMarketer analyst Noah Elkin. "In [the US], there's basically no money in landline communications any more. You're starting to see on a global scale the same downward pricing pressure as a result of Skype and others that have followed it."
6/3: ClickZ - Moving at the Speed of Your Sales Channel
Recent data from eMarketer shows that 42 percent of marketing executives are increasing their social media budgets for 2010, while 24 percent are increasing their mobile media budgets...most likely because of the cost-effectiveness of these marketing channels.
6/2: All Facebook - Facebook’s Advertiser Base Increases 400%
Companies should keep a close eye on user growth numbers in coming months, eMarketer’s Williamson said. Users might decide to hide some personal information used by advertisers to target customers, she said.
6/2: Bloomberg Businessweek - Facebook Sees Fourfold Jump in Number of Advertisers Since 2009
Even as companies ramp up spending, privacy challenges threaten to curb advertiser interest if it leads to a slowdown in Facebook’s user growth, said Debra Aho Williamson, an analyst at market-research firm eMarketer Inc. in Seattle.
6/1: Wall Street Journal - Buoyed by a Digital Wave
Meanwhile, digital-ad revenues were stable. In 2011 they are expected to grow 12% from this year to $61.85 billion, according to market researcher eMarketer.
5/27: San Francisco Chronicle - Will Facebook privacy move appease its foes?
"You don't want government regulation coming into a business," said Debra Aho Williamson, senior analyst for eMarketer Inc., an Internet research firm. "They realized they had to be proactive. If they didn't, they would have been perceived among lawmakers as not caring, and you don't want to have that."
5/26: Bloomberg Businessweek - Facebook adjusts privacy controls after complaints
"Facebook wants to be the social center of the Web, and any social interaction that takes place on the Web they want to be in control of," said Debra Aho Williamson, a senior analyst at research firm eMarketer. "If its plan succeeds, that could be a big problem. They will have access to too much information."
5/26: Associated Press - Facebook adjusts privacy controls after complaints
"Facebook wants to be the social center of the Web, and any social interaction that takes place on the Web they want to be in control of," said Debra Aho Williamson, a senior analyst at research firm eMarketer. "If its plan succeeds, that could be a big problem. They will have access to too much information."
5/25: ADWEEK - Products Primed on Social Launch Pad
Debra Aho Williamson, a senior analyst at eMarketer, is skeptical. “I absolutely believe the kind of feedback people are getting for free from social media is extremely valuable, but could it replace test marketing of a product? That, I’m not so sure about,” she said.
5/25: Bloomberg Businessweek - Apple Mobile-Ad Price Premium Threatened as Google Buys AdMob
“You see Android increasing at a much faster rate,” said Noah Elkin, a senior analyst with eMarketer Inc. in New York. “Apple has a very attractive audience. But they don’t have scale.”
5/22: Associated Press - FTC clears Google purchase of mobile ad service
Research firm eMarketer projects that U.S. spending on mobile advertising will reach $1.56 billion in 2013, up from $593 million this year and $320 million in 2008. By comparison, the firm projects U.S. spending on online advertising delivered to laptops and desktops will surpass $33 billion by 2013, up from a projected $25.1 billion this year.
5/22: Wall Street Journal - FTC Clears Google's Purchase of AdMob
Last year, companies spent $416 million advertising on mobile devices, according to eMarketer, which tracks Internet marketing trends. That is projected to grow to more than $1.5 billion by 2013, according to eMarketer.
5/20: The Business Insider - Google TV: What Does It Mean for Advertisers?
"One thing Google has over other interactive TV methods is that pre-existing connection on a large scale with advertisers and agencies," said David Hallerman, senior analyst at eMarketer.
5/20: MediaBistro - Thursday Odds and Ends
eMarketer: Online ad spending to jump 11 percent this year.
5/19: MediaPost - Content is King -- Sort Of
On the digital side, the online video landscape is white hot. Every conversation I have with agencies and clients revolves around it. In fact, eMarketer just released a survey noting that most agencies believe online video is more effective than other ads.
5/19: Advertising Age - Facebook Shopping Mall Snares a $1.5 Million Investment
"Any large retailer is going to have their own systems for conducting e-commerce," said Debra Aho Williamson, eMarketer senior analyst on Facebook. "It has to sync. It can't be yet another layer on top of what they already have implemented."
5/17: MediaPost - Looking To Energize Its Brand, MySpace Adds SVP of Marketing
eMarketer, meanwhile, recently predicted that ad spending at MySpace would fall 21% this year to $385 million worldwide.
5/16: New York Times - Accounts, People and Miscellany
eMarketer, New York, revised upward its prediction for online advertising spending this year in the United States. The new forecast is for a total of $25.1 billion, up 10.8 percent from 2009, compared with the previous forecast of a total of $23.6 billion, up 5.5 percent from 2009.
5/13: DMNews - Internet ad revenue jumps 7.5% in Q1: IAB
eMarketer previously predicted that online advertising spending in the US would reach $23.6 billion, an increase of 5.5% from last year. The firm now forecasts online ad spending for 2010 will hit $25.1 billion, a 10.8% growth rate from 2009. David Hallerman, senior analyst at eMarketer, said continuing economic instability is driving money online because of its measurability and its low cost.
5/13: Associated Press - Online ad sales rose 7 percent to $5.9B in 1Q
On Thursday, eMarketer revised its forecast for 2010 to reflect faster growth. It now predicts online ad revenue will reach $25.1 billion this year, up 10.8 percent from 2009. The previous forecast, made in December, had revenue growing by just 5.5 percent to $23.6 billion. eMarketer's revision, however, reflected its belief that the economy will remain soft.
5/12: StrategyEye - Google and Verizon to develop a tablet
"Verizon make no secret they would like to have the iPhone, but they're not holding out and waiting," says eMarketer analyst Noah Elkin. "They are hedging their bets against the possibility that the iPhone or the iPad don't come to Verizon this year or next year. They are making sure they still have the types of devices consumers want."
5/12: ClickZ - Social Media for Business (to Business)
Running down that list, eMarketer's data on the use of B2B isn't surprising: 81 percent of the B2B companies using social media maintain a presence on social media sites, versus 67 percent of the B2C companies surveyed.
5/10: Wall Street Journal - Are Mobile Ads the Next Big Thing? Maybe Not
In the U.S., mobile advertising accounted for $416 million in spending in 2009 — compared with $22.4 billion in overall online advertising, according to market-research firm eMarketer. The firm had predicted that mobile-ad spending would hit $760 million in 2009, the Journal’s Jessica Vascellaro and Emily Steel wrote earlier this year.
5/10: MediaPost - Google Continues Android Climb As I/O Conference Approaches
Android OS ended the quarter with 28% market share, up from 20% sequentially, according to The NPD Group. Expect that to continue, says eMarketer senior analyst Noah Elkin. There's one iPhone, but there are many Android handsets coming to market.
5/5: Advertising Age - Google Wins Industry Support for AdMob Deal
Mobile advertising in 2009 represents less than $1 billion in spending vs. almost $25 billion online, according to eMarketer.
5/4: Bloomberg Businessweek - Google’s YouTube Boosts Display Advertisers 10-Fold
Spending on the major categories of display, which includes banner ads and video, may rise 9 percent to $7.92 billion this year, according to eMarketer Inc. in New York. Search advertising may rise 5.9 percent to $11.42 billion.
5/4: Wall Street Journal - FTC Focus On Google Ad Deal Too Narrow, Say Sources
Spending on mobile-advertising in the U.S. last year was about $416 million, according to eMarketer, compared with more than $22 billion for online advertising.
5/3: DMNews - Social media evolves past push campaigns
According to eMarketer, just 16% of business-to-business companies track their social media efforts.
5/3: Adweek - Jury's Still Out on AOL's Future
“That’s a pretty glaring lag,” said David Hallerman, senior analyst, eMarketer, who also pointed out that AOL’s revenue decline had actually been more pronounced in previous quarters, indicating that things may be improving. “I’d say the jury is entirely out on AOL.”
4/28: ClickZ - Video Display Ads Deliver Motion Plus Relevance
eMarketer predicts video ad spending to increase at a rate of 40 percent per year, while banner advertising will grow at only 4 percent per year.
4/28: MediaPost - Marketing In The Moment
eMarketer recently published data stating that there are more than 250 million people online in the U.S. alone. With the world buzzing 24/7, the surfacing reality is that a brand that is not interacting fluidly, or lacks in-the-moment presence, might as well not exist.
4/28: Bloomberg Businessweek - Android Group Shows Cracks as Partners Seek Options
Sales from mobile ads in the U.S. will more than triple to $1.56 billion by 2013 from the end of last year, according to New York-based research firm eMarketer Inc.
4/27: Los Angeles Times - Four senators ask Facebook to make privacy fixes to new features
They gamble on the fact that many people don't pay attention to or care about Facebook's end game," eMarketer analyst Debra Aho Williamson said. "Facebook is pushing toward a future where they hope there will be fewer controls people want to put on their privacy."
4/26: Advertising Age - Do You Know the ABCs of DSPs? Agency-Relations Teams Pitch In
Moderator Geoff Ramsey, CEO of eMarketer, interrupted the chatter, noticing the glazed eyes of the agency-exec-filled audience: "Does everyone know what we're talking about?"
4/26: DMNews - North Carolina offers e-commerce merchants sales tax deal
E-commerce retail sales will jump 12.7% in 2010, according to a forecast released last month by eMarketer.
4/26: San Francisco Chronicle - Facebook's new features raise privacy concerns
"Facebook wants to be the center of the social Web," said Debra Aho Williamson, senior analyst for the research firm eMarketer Inc. Whether the company succeeds, "we're going to have to wait and see," she said. "
4/23: NASDAQ - New study to track mobile-phone health effects
The number of global cell-phone users is growing rapidly: Business intelligence firm eMarketer estimates that there will be more than 1.3 billion mobile users in China by 2014.
4/22: Associated Press - Facebook widens reach to tailor broader Web
In the U.S., research firm eMarketer expects companies to spend $23.6 billion on online ads this year, with 5.5 percent of it going to social networks, up from 5 percent in 2008.
4/21: MediaPost - ShareThis Unveils Display Ad Targeting Platform
eMarketer Analyst Paul Verna believes the future of online advertising ties together social and search. "We will see more companies play off the social interaction and tap into that advertising pool," he says.
4/21: CNBC - Retailers Get Social With Their Customers
The social media landscape is really “the wild west,” says Jeffrey Grau, a retail analyst with eMarketer, a research-and-trend analysis firm on digital marketing and media. “Right now, retailers are considered a success if they’re building a fan base and engaging consumers.”
4/20: Portfolio.com - Turf Warfare
Noah Elkin, a mobile advertising analyst with eMarketer in New York, said the companies’ technologies share similar approaches, and Apple may have an advantage since its software will be built into the iPhone and iPad operating systems. But it won’t have an exclusive hold.
4/19: Alister and Paine - eMarketing Insight from Geoff Ramsey
Geoff shared a little of his insider knowledge to boil down a few points that every smart business owner should be following as we transition into an entirely digital marketing world.
4/15: Wall Street Journal - Marketers Watch as Friends Interact Online
Advertisers say the new wave of social-networking targeting is registering impressive results.
4/14: Forbes - Blogging: The Perfect Stay-At-Home Career?
Even more astonishing: eMarketer estimates advertising on blogs will reach an all-time high of $746 million by 2012.
4/8: Wall Street Journal - Online Ads Show Signs of Pickup
Several forecasters predict that online ad spending will experience double-digit growth this year and continue to take share from traditional media, like print and TV. Online ad spending will grow 5.5% this year to $23.6 billion, according to research firm eMarketer.
4/8: Los Angeles Times - Apple launches ad system for mobile devices in race with Google
Spending on mobile advertising in the U.S. last year was about $416 million, and it is expected to climb to more than $1.5 billion by 2013, according to research firm eMarketer. Online advertising generated $24 billion last year, the firm said.
4/6: All Facebook - Report: Majority Of Facebook Users Spending More Time On Site
According to an eMarketer report published yesterday, between Twitter, Facebook, and MySpace users, Facebook users are most likely to return to the site with an increasing frequency over time.
4/4: Media Buyer Planner - M&A’s Are Up, Morning News Shows Are Down, iPad’s Name Is Boring
After two years of subpar growth, eMarketer predicts that the U.S. retail ecommerce market (excluding travel) will jump nearly 13% in 2010, to more than $152 billion, compared to 2009.
4/1: Search Engine Land - Build Out Your PPC Toolbox With Non-PPC Tools
eMarketer, these smart guys pull in research from around the world and cover not just search, but other online marketing channels.
4/1: Wall Street Journal - IPad to Launch With Payload of Ads
Spending on mobile ads in the U.S. reached just $416 million in 2009—up from $320 million in 2008—according to market-research firm eMarketer.
3/29: Retail Solutions Online - Communicating With Impact: Engaging Subscribers Using Video
In 2009, online video advertising is projected to grow 45 percent to $850M, according to eMarketer's latest forecast.
3/26: CNET - Google sharing mobile ad cash with partners?
That's what Google argues every time someone complains about its pending acquisition of AdMob: in defending the AdMob deal, Google cites statistics from eMarketer pegging overall 2009 mobile advertising revenue at $416 million.
4/1: Fast Company - How Adam Carolla Became a Podcast Superstar
Analysts at eMarketer predict that U.S. podcast listenership will approach 38 million by 2013, more than double 2008's audience. Meanwhile, traditional media has mostly used podcasting to repurpose preexisting TV and radio content -- the same mistake newspapers and magazines made with the Web, opening the door to outsiders.
3/25: Virtualization Journal - Geoff Ramsey Most Popular Speaker at I-COM Global Summit
Geoff Ramsey, eMarketer CEO, was the talk of the conference, with a 63% positive rating, the strongest showing -- ahead of Microsoft and Unilever. In his keynote, Mr. Ramsey said, "digital marketers need to get over measuring branding by clicks." Rather, the focus should be on tried-and-true methods like GRPs.
3/23: BusinessWeek - Google Searches for Tiananmen, Hu’s Son Still Blocked in China
China has 384 million Internet users, according to government data, more than the total U.S. population. eMarketer Inc. in New York said the number may grow to 840 million, or 61 percent of the population, by 2013.
3/22: Investors.com - Major League Baseball Pitches Higher Online Subscription Fees
Even with the recession still in play, MLB believes fans will pay higher fees to get closer to the games, says Paul Verna, an analyst for research firm eMarketer. "It strikes me as maybe overreaching a bit," Verna said. "They are counting on a loyalty factor."
3/19: BusinessWeek - Google May Shut Down China Unit in April, CBN Says
China has 384 million Internet users, according to government data, more than the total U.S. population. eMarketer Inc. in New York said the number may grow to 840 million, or 61 percent of the population, by 2013.
3/17: MediaPost - eMarketer: U.S. Social Network Users To Grow 44% By 2013
The number of people in the U.S. who use social networks at least once a month will increase 44% to 115 million in 2013 from 79 million in 2008, according to a new eMarketer report. With use already high among teens and young adults, growth will come from boomers, Generation X and tweens.
3/15: CNN Money - AXcess News: Bloggers Draw Marketing Dollars
According to eMarketer, US marketers are growing more optimistic about the economic outlook, though getting a return for their dollar is key and bloggers are finding themselves right in the middle of it, which could prove timely for Bloggerwave Inc. (OTCBB: BLGW).
3/15: BusinessWeek - Survey: Readers don't want to pay for news online
Last year, online advertising saw its first decline since 2002, according to the research firm eMarketer. Four of five Americans surveyed told the project that they never or hardly ever click on ads.
3/11: Wall Street Journal - Google Gains Traction in Display-Ad Push
Display ads, the eye-catching banner ads that appear atop and alongside most Web sites, have been under pressure as marketers question their effectiveness. Spending on banner ads in the U.S. fell 2.3% last year to $4.77 billion, according to eMarketer.
3/11: New Media Age - eMarketer CEO calls for end of measuring just clicks
Geoff Ramsey, US CEO of eMarketer, has called for the online industry to end its continued focus on measuring click-through rates.
3/8: ClickZ - Mobile Isn't Just the Cell Phone Anymore
According to Morgan Stanley's December 2009 Mobile Internet Report via eMarketer, there were 72 million shipments of wireless multimedia players in 2009.
3/5: iMedia Connection - 3 emerging formats poised for a breakthrough
eMarketer predicts mobile ad spending will rise from $416 million in 2009 to $593 million in 2010 -- a spike of 42.5 percent. That's not surprising as more brands and agencies integrate mobile into their marketing mix. Plus, Google's acquisition of AdMob is certain to prompt greater interest in the mobile space from agencies, brands, and media companies alike.
3/2: Entrepreneur - The New Advertising Age
While mobile still represents just a fraction of advertiser budgets--research firm eMarketer estimates that U.S. mobile ad spending reached $416 million in 2009, compared with $24 billion for online marketing--Hamoui contends that businesses of all shapes and sizes must now give the channel their undivided attention, especially with more traditional advertising mediums on the decline.
3/3: New York Times - Facebook, Omniture Expand Marketing Partnership
eMarketer analyst Debra Aho Williamson said the deal is a ''really big move'' because many large online marketers use Omniture on a regular basis. ''Marketers have been so interested in Facebook, but frustrated by the lack of analytics that Facebook is providing them,'' she said.
3/2: Los Angeles Times - Break.com's low-brow fare is right on target
"In a space as difficult to monetize as online video, it makes sense to cater to one audience so advertisers know who they're reaching," said Paul Verna, a senior analyst for eMarketer.
3/2: MediaPost - Behind the Numbers: Rent to Buy (Audiences)
In its social media outlook eMarketer found that advertisers plan to devote their social media resources this year on maintaining their social networks rather than growing them through paid ads. Many marketers made the investments last year in creating fan pages on Facebook, running ads on MySpace and developing the overall strategy for social media, said Debra Williamson, the eMarketer senior analyst who wrote the report. Now, they'll look to nurture those audiences.
3/1: MediaPost - Soon it’ll be a 50-50 digital media world. But much is still wrong.
Geoff Ramsey, co-founder and chief executive officer of eMarketer, reiterated some optimism that future digital media spending could wind up a part of a 50-50 world – where 50% of marketing and media dollars is spent on digital media platforms and 50% is spent on traditional analog platforms.
2/26: Washington Post - Hulu Investor Injects $50 Million Into Baidu's Online Video Venture, Qiyi
Partners in the new venture on January 5, citing local news sources who reported that the new joint venture company had received about $60 million in private equity funds, with Baidu investing about $10 million into the firm.If those reports were accurate, that means Qiyi only has Baidu and Providence as its backers for now. Baidu has also said that it will continue to maintain majority ownership in Qiyi.According to eMarketer, China will have 518 million Internet users in 2010.
2/26: BusinessWeek - China Attacks on Google May Have Hit 100 Companies, ISEC Says
China, whose authorities censor media through state ownership of all newspapers, television and radio stations, may have 840 million Internet users, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. The country had 384 million users at the end of last year, according to government data.
2/12: iMedia Connection - Social network ad sales hit the skids
Social media is the most buzzed-about channel in digital marketing right now, but social network ad sales accounted for a mere 5.5 percent of the online ad marketplace, according to eMarketer.
2/14: Brandweek - Intuit Program Combines Reviews, Social Networking
The push comes amid conventional wisdom in the marketing world that holds that customer reviews—even if a few negative ones are included—tend to convert shoppers into buyers. Jeffrey Grau, a senior analyst with eMarketer, said that consumers often regard reviews from fellow consumers even higher than expert opinions such as those published in Consumer Reports.
1/25: Variety - AOL in video groove
Ads attached to online videos are expected to generate $5.2 billion in 2014, up from $734 million in 2008, according to eMarketer. AOL cited the stats when announcing the StudioNow purchase.
1/26: Washington Post AOL buys StudioNow for $36.5 million
Spending on video advertising in the United States is projected to increase from $734 million in 2008 to $5.2 billion by 2014, according to a report by research firm eMarketer.
1/20: Bloomberg - China Needs to Investigate Google Attack, U.S. Says (Update1)
An exit from China would leave Google, whose revenue growth slowed during the U.S. recession, on the sidelines of the world’s biggest Internet market by users. The number of Chinese Web users will grow to 840 million, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. That would be up from 396 million last year.
1/19: Wall Street Journal - FTC Has 'Particular Interest' In Facebook Privacy
According to data published last month by eMarketer, Facebook is expected to pull in $605 million in advertising revenue this year, a 39% increase compared with 2009. The company is widely expected at some point to pursue an initial public offering of stock.
1/14: Bloomberg - Yahoo Said to Be Target of Hacker Attacks From China
An exit would leave Google on the sidelines of an Internet market that’s larger than the U.S. population. The number of Chinese Internet users should grow to 840 million, or 61 percent of the population, by 2013, according to EMarketer Inc. in New York. That’s up from 396 million, or 30 percent of the population, last year.
1/13: MarketWatch - Google shares slip on worries about China
According to data from eMarketer, the number of Internet users in China should hit 518 million this year - which still represents only 38.4% market penetration.
12/22: MediaPost - Facebook To Eclipse MySpace in Social Network Ad Spending
Marketers will spend $1.2 billion in paid advertising on social networks in the U.S. this year -- a 3.9% increase driven mainly by Facebook's rapid growth, according to a new eMarketer forecast.
12/09: am New York - AT&T warns 'data hogs' of higher prices
“People with smart phones were sold on the idea that they could use the Internet as much as they want,” said Noah Elkin, an analyst with eMarketer. “But as people are transferring bigger and more bandwidth-intensive content . . . (carriers) can’t build out their networks fast enough.”
11/22: PRWeek - Don't Fear the Firehose
Anyway - in no particular order, here are the three questions you should ask yourself before doing anything in social media... [Thanks to eMarketer for the whizzy graphs as usual]
11/22: ReadWriteWeb - Top Internet Trends of 2000-2009: E-commerce
According to data from eMarketer, more than 70 million U.S. mobile phone users will access the internet from their devices this year. Despite this, the m-commerce market remains immature. In an April 2009 survey by RIS News, privacy and security concerns are still at the forefront of both shoppers' and retailers' minds.
11/10: New York Post - Google's mobile message
Google cited eMarketer estimates that mobile ad spending will hit $416 million this year, compared with almost $24 billion that will be spent on overall online advertising.
11/09: New York Times - Google Set to Acquire AdMob for $750 Million
“I suspect the market is ripe for consolidation,” said Noah Elkin, an analyst with eMarketer.
11/2: Advertising Age - Online Video's Sexiest Category: Staid Old Package-Goods Players
Who knew online video would become so proficient at selling soap?
10/21: Wall Street Journal - MySpace Moves To Beef Up Music Offerings
News Corp.'s (NWS) MySpace social networking Web site beefed up its music offerings on Wednesday, part of a continued reinvention of the site designed to attract more users and ad dollars.
10/22: Media Life - Behind the decline in online advertising
David Hallerman, senior analyst at eMarketer, talks to Media Life about why he changed his forecast, why third and fourth quarter will see slower declines, and why classifieds are hurting offline and online.
10/6: Wall Street Journal - U.S. Seeks to Restrict Gift Giving to Bloggers
The government wants to make it a little harder for bloggers to shill products online for fun and profit.
10/5: Advertising Age - U.S. Online-Ad Revenue Dropped 5% in First Half
Internet-advertising revenue in the U.S. plunged 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter.
9/29: Business Week - Warner Makes Nice with YouTube
On Tuesday, Google announced that music videos by Jay-Z, Madonna, Green Day, and other Warner Music artists will return to YouTube after a nearly year-long breakdown in negotiations between the companies. The latest deal brings all four major music labels into revenue-sharing arrangements with the world’s largest video site.
9/27: Washington Post - A Virtual Theme Park for Kids Explores Life's Wonders
"I think this is educational," observes my 8-year-old stepson, about half an hour after logging on to Wonder Rotunda, a Web site aimed at kids that was recently launched by a Washington area dad.
9/11: Bloomberg - Microsoft, Yahoo Face In-Depth Review of Search Deal
Microsoft Corp. and Yahoo! Inc. have been asked by the U.S. Justice Department for more details on a proposed Internet-search partnership, expanding the agency’s review of the agreement.
9/11: MarketWatch - Twitter move could have service accepting more ads
Closely-held Twitter, which enables users to spontaneously post 140-character messages online, has seen its audience grow rapidly. However, the company's management has made clear that it intends to move cautiously when it comes to related money-making opportunities.
9/1: Wall Street Journal - Planned Privacy Law May Hamper Online Ad Industry
Looming federal legislation could hamper the ability of Yahoo Inc. (YHOO), Microsoft Corp. (MSFT) and other companies to entice advertisers with the potential to follow users around the Internet in order to tailor marketing messages.
8/31: BusinessWeek - Can Hulu’s High Prices Hold?
This fall, new episodes of The Office, 30 Rock, and other hit shows will keep millions of online eyeballs glued to Hulu. But some advertisers are reluctant to pay the high rates the online video startup is charging to reach those audiences, and have started weighing their options elsewhere.
8/14: Bloomberg - Google Puts Movie Previews Into Internet-Search Ads
Google Inc., seeking new ways to make money from Internet-search advertising, is dressing up its plain-text search ads with movie and TV previews.
8/14: BtoB - eMarketer details Internet video ad spending
Online video consumption is rising steadily, resulting in a gradual convergence with TV in advertising expenditures per hour of content viewed, according to digital marketing research company eMarketer.
8/2: BusinessWeek - The FTC Takes On Targeted Web Ads
Now, Leibowitz wants to terminate—or at least rein in—a different practice he finds no less harmful to consumers: delivering ads to individuals based on the Web pages they visit and searches they carry out.
7/26: New York Times - Lab Watches Web Surfers to See Which Ads Work
A technician in a black lab coat gazed at the short, middle-aged man seated inside the Walt Disney Company’s secretive new research facility here last week, his face shrouded with eye-tracking goggles. Read ESPN.com on that BlackBerry, she told him soothingly, like a nurse about to draw blood. “And have fun,” she added, leaving the room.
7/30: Bloomberg - Yahoo Chief Gets ‘No Confidence’ Vote on Search Deal
The honeymoon is over for Yahoo! Inc. Chief Executive Officer Carol Bartz.
7/23: The Economist - Tweeting all the way to the bank
WHENEVER the founders of Twitter, a social-networking service, have been asked about how much revenue they expect to generate from their creation, they have politely deflected the question.
7/21: BusinessWeek - Yahoo: Too Early to Call a Turnaround
With a disappointing second-quarter earnings report and outlook for the current quarter, Yahoo provided few signs that a slump in Internet advertising will abate anytime soon.
7/12: New York Times - The Paradox of Privacy
Maintaining privacy is on many people’s minds these days, but sometimes that’s the last thing they do.
7/13: Wall Street Journal - Microsoft Pitches Razorfish Deal to Big Agencies
Microsoft is pitching five of the world's biggest advertising companies a deal to buy its digital ad agency Razorfish -- and to use Microsoft's advertising technologies and possibly buy hundreds of millions of dollars of ad space across its Web properties -- according to executives familiar with the situation.
7/1: CBS Evening News with Katie Couric - Automakers' Slow Comeback - CBS News Video
Overall, automakers sales fell in June. But the trend is for a slow comeback with GM actually rising by 10 percent. Anthony Mason reports. eMarketer senior analyst, Paul Verna, comments on GM's social media strategy.
7/6: New York Times - Rise of Web Video, Beyond 2-Minute Clips
When motion pictures were invented at the end of the 19th century, most films were shorter than a minute, because of the limitations of technology. A little more than a hundred years later when Web videos were introduced, they were also cut short, but for social as well as technical reasons.
6/30: New York Times - Joost Reinvents Itself — Again
Joost, the online video site, is starting over with a new service and business model, the third in as many years.
6/25: Wall Street Journal - Broadcasters See Web Plans Leading To More Carriage Fees
Broadcasters, facing declines in advertising revenue, view cable television industry's push towards a subscription model for online video as a potential opportunity to grab more carriage fees from cable operators and their competitors.
6/23: New York Times - MySpace to Cut Two-Thirds of Staff Outside U.S
MySpace, the online social network owned by News Corp., said Tuesday that it planned to close at least four offices outside the United States and to eliminate two-thirds of its international staff.
6/19: Reuters - Music sales slide not expected to turn around
The near future appears to hold mainly sour notes for the beleaguered music business, according to eMarketer.
6/17: Wall Street Journal - DirecTV Will Offer Targeted Ads in 2011
DirecTV Group Inc. is preparing a new service that allows advertisers to reach viewers based on their locations, a significant change for the satellite-television business.
6/16: Associated Press - MySpace to cut 30 pct of jobs to boost efficiency
MySpace said Tuesday it is cutting nearly 30 percent of its work force in a bid to become more efficient, bringing its staffing level more in line with its more popular rival, Facebook.
6/8: Advertising Age - Inside the Mommy Blogger Business
Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies. And they're clearly a force that retailers underestimate at their own peril. In this "About Digital" report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon.
6/10: MSNBC - A Hot, Affordable New Advertising Opportunity
In the last quarter of 2008, young people began spending more time watching online video content than watching television. That's a shift that can't be ignored by advertisers, particularly as manufacturers prepare to roll out broadband-enabled TVs. And these numbers are poised to grow even higher.
6/10: Ad Age - Mobile Web Access, Apps on the Rise, per eMarketer
Applications of every sort have become ubiquitous in the mobile space. On the heels of Apple's success with the App Store, unveiled in July 2008, other device manufacturers and operating system providers, including BlackBerry and the Android platform championed by Google, opened their own virtual storefronts. Still others are readying for launch later this year, all hoping to take a bite out of Apple.
6/8: Ad Age - Inside the Mommy Blogger Business
Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies.
6/5: MediaPost - Will The Real Fail Whale Please Stand Up?
Tweets from fake Twitter users could prompt the microblogging site to reevaluate processes, according to some industry observers.
6/5: USA Today - GM's reorganizing includes TV ads pitching new beginning
General Motors, now in bankruptcy reorganization, seeks to reassure car buyers and dealers it intends to emerge as "leaner, greener, faster, smarter" in TV ads that begin airing Wednesday.
6/2: BusinessWeek - Pitching to Mommy Bloggers
When Lisa Williamson and Julie Jumonville founded UpSpring Baby in 2007, they knew their innovative infant products would not sell without getting specific information and education to their target customers.
6/1: USA Today - Ad Track: Signing on to social media; an alluring reader query
Marketers are getting on board the social-media trend with their own networking sites for brand aficionados. They may also attract critics, but it's a risk marketers believe they need to take. The branded sites won't rival mega social sites such as Facebook and Twitter, which already have millions of users, but complement them. Marketers spent about $1 billion to advertise their brands on such sites in 2008, according to eMarketer.
5/29: Financial Times - AOL Uncoupling a Chance for Fresh Start
Sumner Redstone, one of the last of a near-extinct breed of media mogul, declared the death of the entertainment conglomerates in 2006 after breaking off his CBS broadcast television network and radio stations from Viacom’s cable networks and film studios.
5/29: Wall Street Journal - Unilever to Test Mobile Coupons
Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run Sunday of a new technology that lets consumers redeem digital coupons by having a supermarket cashier scan their cellphones.
5/24: New York Times - Ad Revenue on the Web? No Sure Bet
For anyone with a crazy idea for a Web business, the way to make it pay was once obvious: get a lot of visitors and sell ads. Since 2004, venture investors have put $5.1 billion into 828 Web start-up companies, and most of them are supported by ads, according to the National Venture Capital Association.
5/22: Newsweek - They Might Be a Little Evil
We all know how an auction works. The auctioneer sits up front and keeps calling for higher bids until there’s one bidder left—and that person wins. Now imagine an auction where the auctioneer won’t let you see the other bidders, but assures you they are there, on the other side of a curtain.
5/21: Wall Street Journal - Alcatel Gets Into Mobile Ads
Alcatel-Lucent is entering the much-hyped market for mobile advertising with a service that will let cellphone carriers offer their customers tailored alerts about a sale at a favorite store or a bank's closest ATM.
5/18: Washington Post - Facebook Raising $150M For Staffers' Stock Buy Back
Facebook is wrapping up $150 million in financing as it seeks to buy back stock from hundreds of its employees, Venturebeat reports, citing unidentified sources.
5/18: Wall Street Journal - Not Enough Slices In Web Ad-Dollar Pie
The Internet-ad business is a little like a Mini Cooper. There is a limit to the number of people who can squeeze inside.
5/14: New York Times - Hulu Questions Count of Its Audience
Does Hulu, the Web’s most popular place for TV viewing, reach nine million people a month or 42 million?
5/11: USA Today - 'Cybersquatting' crooks profit on marketers' brand names
As advertisers spend more online, brand name firms increasingly are seeing their names, customers and millions of dollars in sales hijacked by shady marketers.
5/10: TVWeek - Column: What’s the Difference Between Old and New Media?
When online video news and review site Tilzy.TV said it would host a Web video upfront to bring together media buyers and the best digital studios in a matchmaking event in June, my first thought was, “It’s about time.”
5/6: Wall Street Journal - Sprucing Up Online Display Adsl
Online display ads are taking a hit, with many marketers questioning their effectiveness. Now, some Web companies are trying to breathe new life into the format.
5/4: New York Times - An Upstart Gossip Site With a Gentler Tone Is Making a Big Splash
The Web got something in February nobody knew it needed: another celebrity gossip site. Ho-hum and back to TMZ, E! Online, UsMagazine.com and the crowd of other star-watching sites, right?
5/1: Wall Street Journal - Search Advertisers Remain Cautious In April
Cautious spending on search advertising in April suggests a typical seasonal dip expected in the middle of the year could be more pronounced than usual, a trend that could weigh on companies like Google Inc. (GOOG) and Yahoo Inc. (YHOO) if it persists.
4/29: MarketWatch - AOL says goodbye to Google, maybe hello to independence
In early 2006, as Google Inc. was securing its dominance of the Internet search advertising market, it invested $1 billion in AOL, the Time Warner Inc. online unit that was struggling to redefine itself for a new era.
4/27: BusinessWeek - Facebook.com: Future Ghost Town?
On Monday, the world’s largest social networking site opened parts of its code to the public. Now, third-party developers can build Facebook applications that will let users post status updates, share pictures and links, and interact with most other elements of the site without ever visiting Facebook.com. Apparently, the company is prepared to lose gobs of traffic and, in turn, revenue from display ads on the site.
4/27: New York Times - AP Sources: Joost Seeks Cable TV Operator as Buyer
Online video site Joost is shopping itself around to different cable TV operators, but at least one has declined to buy it, according to people with knowledge of the talks.
4/23: BusinessWeek - YouTube's Bold Move Toward Profitability
YouTube helped make Scottish singer Susan Boyle an overnight sensation, but the video-sharing site isn't getting much in return
4/22: Washington Post - Why Making Twitter Apps Could Be A Risky Business
Twitter has capped the number of accounts a user could follow in a single day to 1,000?the company said there were "technical reasons" behind the change, but also made it clear that the follower-limit was meant to discourage spammers.
4/18: Associated Press - MySpace hopes to turn free songs into needed cash
In 2004, when MySpace was still getting going, recording label executive Courtney Holt noticed that musicians were using the Web site to connect more intimately with their fans, through detailed blogs and behind-the-scenes photos. So Holt arranged to meet MySpace's founders
4/12: Associated Press - Startup embeds Web photos with shopping links
Inspiration comes in many forms, and in the case of James Everingham, it appeared as a pair of knockoff Christian Dior shoes. Everingham's vision ultimately became Pixazza, an online advertising startup that converts photos on Web sites into interactive advertisements.
4/10: Los Angeles Times - Universal Music, YouTube forge partnership
U2 lead singer Bono, well known for his ONE campaign against poverty, has turned his focus to a charity case closer to home: the ailing music industry.
4/02: Ad Age - A Former Leader in Digital, Argentina Tries to Get Back on Top
In 1990s Argentina, start-ups blossomed, ad agencies couldn't cope with the flow of work brought to them and cities were decorated everywhere with dot-com ads.Among the hundreds of ideas that saw the light in those days, many sank in the Nasdaq collapse (Megaagro.com, clickmedica.com, minutricionista.com); others never had a chance (Uncorte.com); and two made history: Patagon.com, the birthchild of Constancio Larguía, sold in the hundreds of millions of dollars; and El Sitio.com, whose IPO in New York raised $100 million.
4/02: Wall Street Journal - Video Gets Entrée Into Email
Email-security firm Goodmail Systems plans to introduce Thursday a new technology to help marketers and media companies send videos via email. It screens video messages for bugs and viruses and emails them to consumers who have opted to receive them. The Mountain View, Calif., start-up is launching its video email service with Time Warner's AOL unit.
3/30: Wall Street Journal - Spending on Internet Advertising Starts to Cool
The bright spot in the slumping advertising industry is dimming, as a report on Monday showed that U.S. online-ad spending grew 10.6% in 2008, its slowest rate since 2002.
3/26: BusinessWeek - Facebook: Seeking More Money
Facebook, the fast-growing social-networking Web site, is one of the many companies looking for additional financing as banks and other lenders become increasingly careful about extending credit.
3/23: Wall Street Journal - Mobile-Ad Firm Gets Hitched
In a sign the recession is reigniting consolidation in the mobile-advertising industry, SmartReply, which designs telephone and email marketing programs for retailers, is acquiring mobile-ad firm mSnap.
3/17: Wall Street Journal - Social-Networking Sites to See Slower Ad Growth
Advertising-spending growth on social networks is going to take a major hit amid the recession and the sites’ continued struggle to develop effective ad models, according to a new report from research firm eMarketer.
3/16: Advertising Age - eMarketer: How to Improve Hulu
eMarketer CEO, Geoff Ramsey at the Association of National Advertisers' TV & Everything Video Forum.
3/13: Variety - TV admen sticking to old blueprint
Although the TV business is being upended by YouTube, Hulu and the like, Madison Avenue is stubbornly sticking with the tried and true.
3/5: Wall Street Journal - CNNMoney Bulks Up in Video
Just a year after its initial foray into the field, CNNMoney.com has become the most-popular source of business-news video on the Web. Now, the Time Warner Inc. venture is rolling out a bigger slate of programs, as news outlets rush to satisfy marketers' appetite for Internet video
3/3: MediaPost - SEO Investments Expected To Grow More Than 20%
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer.
3/2: ADWEEK - Digital Shops Begin to Feel the Effects of the Economy
None of the ad world, not even the high-growth areas in digital, is immune to the ill winds blowing through the global economy.
2/24: Wall Street Journal - Yahoo to Offer Tools To Match Users, Ads
Yahoo Inc. is unveiling several tools Tuesday to help marketers better target their online ads, as the Internet company tries to win back business during the recession.
2/23: Advertising Age - Marketers Adapt as Social Networks Attract Older Users
The once-exclusive club of the young was completely infiltrated by colleagues, bosses, neighbors and others who might not be amused when little Johnny gets tagged in a photo getting totally ripped with his pals.
2/19: New York Times - Yahoo Shows Search Ads With Images and Video
Yahoo is introducing a new type of search advertising that integrates images and video in paid listings, the company plans to announce Thursday.
2/19: Wall Street Journal - Facebook's About-Face on Data
Facebook Inc.'s retreat from changes to its terms of service highlights a debate over the ownership of user information on social-networking sites, and the increasingly important role such data play in company business models.
2/16: BusinessWeek - Make Online Ads Accountable
The phrase comes to mind as I consider during this deepening recession a topic near and dear to me: online advertising. How the industry emerges from this slump has become a matter of fierce debate.
2/13: Wall Street Journal - FTC Backs Web-Ad Self-Regulation
In a much-anticipated report on Internet advertising, the Federal Trade Commission on Thursday endorsed industry self-regulation as a means of protecting consumer privacy in the fast-growing sector of "targeted" online ads.
2/9: USA Today - E-mail professionals help get the word out
Janine Popick wants to make sure you get even more daily e-mails in your inbox.
Don't hate her. It's her business.
2/7: Newsweek - Time to Hang Up the Pajamas
I learned the hard way: while blogs can do many wonderful things, making huge amounts of money isn't one of them.
2/3: Associated Press - Time Warner Inc.'s AOL taps new head of online ads
AOL, struggling to remake itself as an advertising-based company, has named former Yahoo executive Gregory Coleman as head of its online advertising unit, making him the third person in that role in 17 months.
2/2: Advertising Age - Google Closes in on Yahoo's Leadership in Display Advertising
Yahoo's business didn't crater in the fourth quarter -- good news for new CEO Carol Bartz. But the bad news: The No. 2 online player predicts first-quarter revenue will be down 10% as the recession starts to hit online-display-ad budgets in a bigger way.
2/2: The Telegraph - Networking site cashes in on friends
Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases.
1/28: Wall Street Journal - Yahoo Posts Loss as New Chief Plots Strategy
Yahoo Inc. swung to a loss and warned that the bleak advertising market will continue to hurt sales, intensifying the pressure on new Chief Executive Carol Bartz to turn around the Internet giant.
1/26: New York Times - Slicing Decades of Video for New Life on the Web
Media companies are rushing to repackage their videos for the Internet, and some say they can hardly keep up with advertiser demand for more. Video clips of TV shows and behind-the-scenes outtakes are omnipresent online — but how do they get there?
1/26: MediaPost's Online Media Daily - Ad Startup Takes Behavioral Targeting To SMBs
InflectionPointMedia today launches an ad network that identifies potential buyers looking for products and services.
1/21: Financial Times - Playthings for rich men could be unsafe toys
When Gannett, the owner of USA Today, told its employees last week that they would each have to take a week's unpaid leave, it was "the crowning blow in making us look like the auto industry", one former editor told Alan Mutter, the newspaper veteran and blogger.
1/19: Wall Street Journal - Search Advertising Runs into the Recession
On Thursday, the public will find out how online search advertising – the biggest chunk of the Internet ad market – weathered the rocky fourth quarter when Google reports its results for the period.
1/12: Advertising Age - Where to Find the Bright Spots in 2009
You've read the bad news, and no one's denying that it's grim, but surely there are some bright spots out there somewhere? Ad Age decided to go digging for some areas that might provide opportunities for the marketing and media industries to not only survive, but even thrive in 2009. Here are a handful, and we'll be bringing you more throughout 2009.
1/12: San Francisco Chronicle - Cal alum designs social network for China youth
In 2006, Pak was working at eBay as the auction site was expanding into China. He watched as eBay consolidated with one of the leading Chinese auction companies, Netease. And then he watched as eBay's market share in China dropped.
1/5: MediaPost - Job One: Advertisers' Survival Plan For 2009
Ad-supported media that resists extraordinary change will not bode well in the 2009 recession. The permanent demise of auto dealerships, financial institutions and retailers, as well as the continuing shift of advertisers and consumers to digital platforms, makes for a challenging recovery. A constructive survival plan depends upon heeding and creatively responding to trouble signs.
1/5: MEDIAWEEK - Forecast 2009: Digital
As the digital media business enters 2009 amidst continued economic upheaval, no one is talking about the industry being recession-proof anymore. But unlike some other more fragile media sectors, no one thinks this is the end of the world either.
12/16: Wall Street Journal - Online-Video Ads Show Slower Growth
TV networks have long hoped digital dollars would help offset declines in traditional ad spending, but now even online video is showing some signs of faltering amid the recession.
12/14: New York Times - Accounts, People, Miscellany
eMarketer, New York, lowered its estimate for advertising spending on social networks in the United States, citing factors like the recession.
12/9: Wall Street Journal - Social-Networking Ad Dollars Shrink
With the economic downturn causing advertisers to scrutinize every penny, growth in ad spending on social-networking sites is expected to remain tepid, according to new forecasts from eMarketer.
12/10: Wall Street Journal - AOL Readies High-Stakes Social-Media Debut
In the world of social networking, it's time for AOL's big debut, and there's a lot of money riding on the outcome.
12/8: Washington Post - Mobile Music Sales Will Reach $3.2 Billion by 2012, But Analysts Say 'Tracks Must Be Free'
The music industry has to be prepared to give music away for free, according to analysts.
12/5: TIME - Even Google Gets Frugal in the Recession
Even internet superstars fall to earth eventually. While recent reports of layoffs and other cost-cutting measures at Google have been greatly exaggerated, the search giant's culture of unbridled spending is finally coming to a halt. And that's probably a good thing.
12/1: Advertising Age - A Maturing Google Buckles Down and Searches for Cost Savings
The recession is reverberating even in the freewheeling halls of the Googleplex.
Proving that even the search giant isn't immune from the vagaries of the economy, Google is cutting its 10,000-strong contract staff, nixing some new products that won't pay back in the near term and aggressively trying to squeeze more out of existing revenue streams.
11/30: New York Times - Accounts, People, Miscellany
eMarketer reduced its estimate for the growth of online advertising spending in 2009. Rather than an increase of 14 percent compared with this year, as was forecast in August, the company now projects an increase of 8.9 percent. The decrease reflects the deterioration of the American economy since the previous forecast.
11/30: USA TODAY - Ad Track: Tell us your favorites of '08; got a Starbucks slogan?
No ad agency has ever accused Starbucks of being an easygoing client. Now, it's BBDO's turn to find out. The ad agency — which recently lost the Pepsi brand business — has picked up the java giant's account following Wieden & Kennedy's decision to opt out of it this fall.
11/24: Wall Street Journal - BRIEFS
Research firm eMarketer is slashing its forecast for U.S. online ad spending for the third time this year, predicting growth of 11.3%, to $23.6 billion, in 2008, down from 17.4% growth predicted in August. In the longer term, it is down to $42 billion for 2013 from an earlier forecast of $59 billion.
11/24: Advertising Age - What's Ahead for New Yahoo CEO, Whoever It May Be
Now that a merger with Microsoft is out of the picture, a new CEO faces a narrower array of strategic choices.
11/18: Wall Street Journal - A New Odd Couple: Google, P&G Swap Workers to Spur Innovation
At Procter & Gamble Co., the corporate culture is so rigid, employees jokingly call themselves "Proctoids." In contrast, Google Inc. staffers are urged to wander the halls on company-provided scooters and brainstorm on public whiteboards.
11/18: New York Times - Tech Firms Turn to Social Media to Reach Consumers
Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, FriendFeed and Digg -- and their tens of millions of users -- to reach consumers.
11/16: Washington Post - TV Breaks Out of the Box
My friend Susanna has never had a cable subscription.
Sure, she has occasionally felt left out of the national conversation over the years -- mainly, when "The Sopranos" was on. But these days, when she's able to watch "The Daily Show" and "The Colbert Report" online every day, there's no chance Comcast will ever get her money.
11/13: Associated Press - YouTube channels Google with search-driven ads
Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results at the Internet's most popular video site.
11/11: Time - Will Online Sales Brighten a Bleak Holiday Season?
As retailers brace for penny-pinching shoppers this holiday season, they're hoping their websites can deliver some good news.
11/7: iMedia Connection - Left in the dark: How search fails at mobile local
So today I set out for a new headlight bulb for my BMW, and I thought I'd give the mobile local search applications from Google, MSN and Yahoo a try.
11/6: Associated Press - AOL advertising revenue falls even as rivals gain
AOL suffered another setback in its bid to become an advertising-focused company as online ad revenue dropped 6 percent during the third quarter, while its chief rivals saw gains despite a weak economy.
11/4: Washington Post - Wal-Mart Top Retailer for US Gamers
In an IGN-sponsored survey dubbed "Are You Game?" involving some 2,000 gamers aged 12 to 54, eMarketer.com found that Wal-Mart was the most visited retailer by US gamers with a next-best margin of nearly 10 points. Best Buy and GameStop tied for second, while Target came in third.
10/28: MediaPost - The Revolution Will Be Downloaded
For proof that the viewer wants to be in charge, look no further than the Summer Olympics. Not only did the opening ceremony in Beijing have a gigantic DVR audience of 3.25 million viewers, but NBC said 40% of its online viewers used the Web to view events they had first seen on TV.
10/26: International Herald Tribune - Financial turmoil catches up with online advertising
Are you clicking "close" more often, to work your way past advertisements that get in the way of your Web browsing?
10/22: Forbes - What Google Gains From The Crisis
Last year's question of whether Google might be invulnerable to a recession has officially been answered. Since the beginning of the year, investors have sliced the company's stock price nearly in half over fears that spending on online ads will slow or fall as the credit crunch freezes wallets.
10/20: Washington Post - Counting Clicks: Now A Mainstay
It was the height of the frothy dot-com days, when start-up business models hinged on luring enough people to a free Web site to someday sell advertising on it. Measuring those eyeballs, no matter how much they were worth, looked like an obvious gold mine.
10/18: Newsweek - Why Is Jerry Yang Still in Charge?
Eight months ago, Yahoo!CEO Jerry Yang had a chance to sell his company to Microsoft for $43 billion. He refused. Now Yahoo's market value stands at $18 billion. This raises a question: Why is Jerry Yang still running this company?
10/15: New York Times - Deal Creates Largest Ad Network for Internet Radio
TargetSpot, an Internet radio advertising network, announced Wednesday that it has acquired Ronning Lipset Radio, an advertising representation firm, to create the largest online radio advertising network.
10/15: Wall Street Journal - Marketers Cut Back on Digital Media
In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these "experimental" budgets are among the first to hit the cutting-room floor.
10/13: Associated Press story in New York Times - MySpace Taps Small Businesses in Ad Money Quest
Just because your band doesn't have the bucks for a six-figure advertising campaign doesn't mean you wouldn't be interested in promoting it on MySpace.
10/6: Business Week - Where's the Money in Online Video?
The sharp growth in online video viewing, increasing availability of TV online, and proliferation of high-quality, Web-originated content has made it easy to point the arrow for online video advertising up and to the right.
10/6: New York Times - Sector Snap: Internet Stocks Slide With Market
Analysts fear that Web ad sales, particularly graphic-rich ''display'' ads, could take a hit if economic turmoil depresses consumer spending; New York-based research group eMarketer Inc. has cut its Web ad spending forecast twice so far for 2008.
10/2: New York Times - Credit Crisis Spreads a Pall Over Silicon Valley
High-tech entrepreneurs, investors and executives now believe the question is when, not if, the financial chaos will hurt the country’s cradle of innovation.
10/2: New York Times - Microsoft Unveils Plan for 3 Labs in Europe
Microsoft said Thursday that it would set up research centers in Britain, France and Germany to improve its Internet search technology, describing the move as a vote of confidence in the European economy and in the company’s ability to close the gap with Google.
9/25: Wall Street Journal - Yahoo Seeks Fresh Jolt With Ad Service
Yahoo Inc., aiming to regain online advertising share from competitors, pushed a significant upgrade to its display online-advertising system out the door.
9/24: Associated Press - Yahoo launches major upgrade to display ad system
Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in search marketing.
9/23: Business Week - Online Ad Slowdown Looms
But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street and what it means for their business, especially on the Web.
9/18: MarketWatch - Samsung and SanDisk can learn from prior deals
Samsung Electronics Corp. and SanDisk Corp. can both learn some useful lessons from other recent takeover battles in the technology sector, particularly the failed merger talks between Microsoft Corp. and Yahoo Inc.
9/12: Business Week - Can MySpace Save the Major Music Labels?
Meet the record label, version 2.0. After nearly a decade of plunging music sales, the labels are trying to overhaul their traditional business. Instead of just selling recorded music, they want to use music to sell a range of related extras, from online advertising to mobile phones packed with tunes.
9/4: Wall Street Journal - Gap Widens in Online Advertising
Spending on Internet advertising is climbing at a healthy clip -- rising 20% in the U.S. in the second quarter -- and growth forecasts are strong despite the weak economy. But that growth isn't being enjoyed by everyone.
9/3: Forbes - Lonely Girl Seeks Money
The guys who brought you LonelyGirl15 are a lot less lonely these days.
Set to debut Sept. 20, their new offering, LG15: The Resistance, will likely draw fans of the earlier series into the new show.
8/28: Business Week - The Candidates Are Monitoring Your Mouse
Barack Obama and John McCain are tracking what you do online. The Presidential candidates are so eager for votes this November that their campaign staffs are turning to behavioral targeting, a sophisticated though controversial strategy to pinpoint voters and volunteers online with advertising tailored to their interests.
8/23: Wall Street Journal - Obama Announcement by Text Sends Message About Medium
At about 2:45 a.m. on Saturday, Aug. 23, Kevin Bertram was awakened by a call from Barack Obama's Chicago headquarters. The campaign was about to send a text message officially announcing Sen. Obama's running mate. He had to get ready.
8/24: New York Times - Web Audience for Games Soars for NBC and Yahoo
The ratings for NBC’s television coverage of the Games were record-breaking this month. But the extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC’s own Web site and Yahoo’s Olympics section.
8/15: Wall Street Journal - Break.com Finally Lands One
For awhile now, edgy niche video sites like Break.com and College Humor have been desperately trying to get marketers to hire them to create shows that promote the advertisers' brands -- to no avail. The audiences were simply too small, and the sites too unknown.
8/14: The New York Times - The Social Network as a Career Safety Net
IF you have avoided social-networking sites like LinkedIn and Facebook with the excuse that they are the domain of desperate job hunters or attention-seeking teenagers, it’s time to reconsider. In a world of economic instability and corporate upheaval, savvy professionals like the technology consultant Josh So epitomize the benefits of brushing up your online image and keeping it polished.
8/14: Associated Press - Researcher lowers projections for online video ads
Research company eMarketer is sharply reducing its spending projections for online video advertising, saying the market hasn't been as strong as the firm had previously estimated.
Estimates that eMarketer expects to release Thursday show U.S. spending for online video advertising at $505 million in 2008, down from the $1.35 billion figure the firm circulated earlier.
8/11: Wall Street Journal - Running the Show Camera Ready
Getting noticed by potential customers on the increasingly crowded Internet is a challenge, especially for small businesses with small marketing budgets. But there's one way to stand out amid the clutter, even for those with limited resources: online video commercials.
8/7: Scribe Media - Ad Dollars for Social Networking Don’t Equal the Hype
When News Corp. President and COO Peter Chernin said in May that Fox Interactive (MySpace, et al.) would miss its second-quarter projections by 10% — coming in around $900 milllion — it gave media research company eMarketer a reason to take a closer look at social networking.
8/4: Wall Street Journal - ATargeted-Ad Initiative Is Crucial for MySpace
When News Corp. reports its fiscal 2008 earnings Tuesday, investors will scrutinize the company's plans to generate more advertising revenue from the enormous amount of traffic on its MySpace social-networking Web site.
8/1: Wall Street Journal - As Its Holders Meet, Yahoo Taps New Ads
Having averted Carl Icahn's bid to replace its board, Yahoo Inc. will now seek to reassure angry investors it has plans to grow, starting at its shareholder meeting Friday.
7/28: New York Times - A Means for Publishers to Put a Newspaper in Your Pocket
The thud of the morning newspaper landing on front porches may one day be replaced with the beep of downloads onto a cellphone. Verve Wireless believes it can save the dying local newspaper by making it mobile.
7/28: Washington Post - GM's Steady Online Spending Shift: A Double-Edged Sword?
For the past three years, General Motors has been cutting total ad expenditures, going from the number two spender to number four.
7/24: Business Week - Now ISPs Want to Serve You Ads, Too
Now Internet service providers want in on the act. The companies that manage those massive, coast-to-coast broadband networks which deliver a host of communications services may soon tap vast storehouses of data on our network use to—you guessed it—serve up personalized ads.
7/24: Washington Post - Optimistic Forecast For European Mobile Music Revenue
eMarketer has come out with a confident forecast for mobile music fortunes in Europe. It reckons retail revenue in the main five EU countries alone (UK, France, Germany, Italy and Spain) will balloon from $267 million to $1.4 billion by 2012. That's in stark contrast to April's Jupiter study, which found two thirds of US adults are not interested in any kind of mobile music at all.
7/21: The Guardian - If Google should falter, how many others will follow?
Nothing says "recession" like a bit of a dip in the rate of growth of Google's profits, which is what we saw this week. The search engine company has built up such a mythical presence in the minds of the old media, most spend their evenings behind the sofa shivering with primal fear, waiting to be disaggregated by the jolly primary coloured beast.
7/19: New York Times - To Save Gas, Shoppers Stay Home and Click
Online shopping is gaining at a time when simply filling up a gas tank to head to the mall can seem like a spending spree.
7/17: Wall Street Journal - Vogue Models a New Reality Series
In a new effort to attract a younger audience and capture marketing dollars that are increasingly going to the Web, Vogue magazine has teamed with the fashion and media divisions of IMG to produce an elaborate Web-based reality series about the fashion industry.
7/14: Business Week - What's Hurting Tech Stocks
So much for tech stocks providing shelter from the stormy market. The tech-heavy Nasdaq is down nearly 15% since Jan. 1, and some of the sector's bellwethers are even more battered.
7/9: Washington Post - Peer Pressure in Online Shopping
So when I saw this report about how online reviews sway shoppers from e-Marketer hit my inbox today, I was immediately interested in its findings.
7/8: Los Angeles Times - Getting the most out of bricks and mortar
Online sales--$136 billion in the U.S. last year--still account for just 3.2% of total retail spending, according to the Census Bureau. But as we get lazier--and as the price of speedy Internet connections continues to plummet--e-commerce will play a larger role in the way we buy and sell. eMarketer projects that online sales will grow at a 12% annualized clip through 2012.
7/2: Los Angeles Times - In virtual worlds, child avatars need protecting -- from each other
On the playground, kids pilfer lunch money and push each other around. But in the cyber clubhouses they're filling by the millions, kids rig elections, sell fake products and scam each other out of every virtual-worldly possession.
7/1: BRANDWEEK - Tiny Widget Apps Can Lead to Some Big Bills
Typically marketers pay a vendor for creating widgets, which are mini software applications with videos, games and other content that can be moved from site to site by Web users.
6/24: Washington Post - Facebook Passes MySpace With Global Boost
Facebook may have started to win the global popularity contest over the rival social network site MySpace, judging from some recent figures.
6/18: Wall Street Journal - A Pitch Only a Mother Could Love
Moms can fix all sorts of things, from scraped knees to belly aches, but can they help save local ad sales?
6/18: Washington Post - MySpace De-Clutters, Clearing Room for Big Ads
MySpace is getting a renovation this week as it seeks to build advertising revenue and provide a simplif | | |