Media Kit
Revised June 2010
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eMarketer drives sales, generates qualified leads and builds brands for advertisers targeting senior business executives, marketing and media professionals, and e-business decision makers.
As the leading provider of information and analysis on digital marketing and advertising, eMarketer is an indispensable resource for marketing, media and agency executives who need to understand the impact and potential of the internet. More than ever, they rely on eMarketer to help them make sense of the shifting media landscape and for quick and easy access to the objective information they need to make better, more informed business decisions. They also rely on eMarketer as a top performing advertising vehicle for boosting their brand awareness and driving highly qualified leads.
For More Information, Contact Crystal Gurin, Vice President: 215-629-1517
cgurin@emarketer.com
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| eMarketer's Audience*
When you advertise with eMarketer, you associate your corporate name, product or service with the most trusted source of digital marketing information. Plus, you reach a highly engaged audience of decision-makers as they actively seek solutions for their businesses. 84% read the eMarketer Daily Newsletter 3x a week or more; 54% read it each day. 75% visit eMarketer.com once a week or more.
eMarketer.com and the eMarketer Daily Newsletter have a unique monthly audience of over 140,000 marketing, media, advertising and business decision makers.
eMarketer users are purchase influencers.
80% specify brands and/or authorize purchases.
Key targets
• Exec Management/Owners
• Media Buyers & Planners
• Publishers & Media Executives
• Purchase Decision-Makers
73% Top Executives
71% Marketing/Advertising Function
26% C-Level & Business Owners
69% Client
31% Agency
Company Revenue & Size
38% Revenue $10 million+
15% Revenue $500 million+
12% Revenue $1 billion+
60% up to 250 employees
14% 251-1000 employees
26% 1000+ employees
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Products & Services Visitors Plan to Purchase in Next 12 Months
62% Online Media
43% SEM
38% Offline Media
28% Online Video & Rich Media
29% Mobile Media
50% Social Media
20% Behavioral Targeting
51% SEO
50% Web/Marketing Analytics
60% Email Marketing
43% Online Advertising, Marketing Services
40% Web Creative & Development
39% Market Research
22% CRM Services
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*InsightExpress third party visitor study, September 2009 |
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| Advertising Opportunities
eMarketer is the first place decision-makers look for objective and comprehensive data and trend analysis on digital marketing and media. eMarketer.com and the eMarketer Daily Newsletter provide a free insider's look at the most important new information as soon as it becomes available. eMarketer FYI offers an exceptional way to deliver your message directly to eMarketer's Influential audience.
| The eMarketer Daily Newsletter |
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| The latest articles delivered each weekday. 95,000+ subscribers. To read today's issue, click here.
Newsletter Rates & Specs All rates are net. Rate is per day. |
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Text + Logo—Two Positions (360 characters, including spaces, + 120 X 90 logo gif. Three links are tracked—headline, last line & logo)
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| First Position |
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$2,500 |
| Second Position |
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$2,100 |
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728 x 90 Leader Board
(35k max gif)
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$2,500
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| 300 x 250 Rectangle (35k max gif) |
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$2,100 |
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eMarketer FYI Dedicated emails & Sponsored Webinars.
Please call for details. |
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| eMarketer.com |
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| Home to all eMarketer articles. 140,000+ unique visitors monthly.
Web site Rates & Specs All rates are net. Based on Cost per Thousand impressions (CPM).
Run-of-site (ROS) mix of units $70 CPM |
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| 728 x 90 Leader Board
(35k max) |
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300 x 250 Rectangle
(35k max)
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| Rich media accepted with prior testing and approval. |
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| Advertisers
When you advertise with eMarketer, you're in good company
1to1 Media
24/7 Real Media
About.com
ad:tech
Adobe Connect
Adobe Scene7
AdReady
Akamai
Alcatel – Lucent
Alterian
Aprimo
Aquent
ATG
Audit Bureau of Circulation
BlueHornet
Bronto Software
Bulldog Solutions
Business.com
Calorie-Count.com
Channel Advisor
Channel Intelligence
Citrix Online
Collective
Compendium Blogware
Coremetrics
Crowd Factory
Cybersource
D&B
Datran Media
dm2DecisionMaker
DMA
DMG Worldwide Media
DoubleClick
Eloqua
EMC
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Emma
ExactTarget
Experian
EyeWonder
Fathom SEO
Gigya
Goodmail
Google
Harvard Business School
HubSpot
iContact
Incisive Media
Infusionsoft
Instituto de Empresa
Interwoven
Jive Software
Lithium Technologies
LIVEPerson
LookSmart
Lyris
Marketo
MarkMonitor
Merkle
Metrics Marketing Group
Microsoft Advertising
MoreVisibility
Mzinga
Net Names
Neustar
Omniture
OneUpWeb
Ooyala
Oversee.net
PointRoll
Protus
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Quattro Wireless
Radian6
Ramp
Responsys
ReturnPath
RightNow Technologies
Rovi
Rubicon Project
SeeWhy
Silverpop
Six Apart
Slide Rocket
Strands
StrongMail
Target Marketing
TARGUSinfo
Telligent
Third Door Media
Unica
USA Today
Vertical Web Media
Visible Gains
Visible Measures
Vocus
Vocus PRW
Vovici
Web Analytics Assn.
webtrends
WhatCounts
Wistia
Yahoo!
YellowBrix
YesMail
Yield Software
ZoomInfoBR
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What eMarketer Advertisers Say
eMarketer is more than a media vehicle for us—they are a core part of our marketing strategy, year in and year out. —Senior Director
eMarketer knows their audience. They gave us suggestions on copy and creative that they believed would resonate well with the eMarketer audience. Within a quarter, we dramatically optimized our client's campaign. —Account Manager
eMarketer's FYIs help us reach our program goals. Not only do they give us the reach we need, but we obtain leads that convert to registrations. —Lead Acquisition Manger
You can't underestimate the impact the layout of a website's page can have on your ads. I admire eMarketer for keeping their design clean, so when my ad is present it isn't competing with others. This leads to greater response rates and a better brand impression. —Marketing Director
What eMarketer Readers Say
The eMarketer Daily is one of my must reads. I trust eMarketer to stay on top of industry research, to find the most valuable stuff, and to serve it up to me in a way that is easy to understand and put to use quickly. —Kevin Doohan, Director of Digital Marketing, Red Bull
The eMarketer Daily Newsletter is my Vitamin e. Apply liberally and it will heal almost any marketing problem. —Dean Harris, CMO, kgb
The eMarketer Daily provides me with not only regular and useful updates, but the actionable insights that enable me to sound smart to my clients. It arms me with not just useful facts—but what they mean today and will mean tomorrow—in ways that no other resource does. —Mark Naples, Managing Partner, WIT Strategies
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For More Information
Contact Crystal Gurin, Vice President: 215-629-1517
cgurin@emarketer.com
eMarketer, Inc. 75 Broad Street, 31st Floor, New York, NY 10004
Rates and subscriber numbers subject to change.
June 2010 revision |
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