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FRIDAY, SEPTEMBER 03
Social Networking Doubles Among Boomers and Seniors
Social media usage has nearly reached saturation among younger adults, and its highest growth rates are now coming from internet users ages 65 and up, who have doubled their usage of social networking sites in the past year. The mass appeal is causing ad dollars to flow, but could it cost sites like Facebook their cool factor? Full Article
Eyeing Growth for Retailers in Social, Mobile and Private Sales
Fiona Dias of GSI Commerce spoke with eMarketer about retailers’ prospects for the holiday shopping season. Full Article
THURSDAY, SEPTEMBER 02
What Retailers Need to Know About Online Holiday Shopping
There are signs that the economic recovery may be losing steam, but the outlook for online holiday sales remains upbeat. A new eMarketer report examines what retailers should expect this holiday season. Full Article
Men Get Social Too
Women are well known as the biggest social media users in the world, but men like to keep in touch with friends and family too—and they do it via Facebook. Full Article
WEDNESDAY, SEPTEMBER 01
Mobile Devices a Must for Millennials
Asked about their technological necessities, Americans put mobile phones about midway down the list—lower than landlines, despite the rise of wireless-only households. But among the younger set, mobile is the only way to go. Full Article
Cybercrime Still a Major Concern
Internet users feel safer than they have in the past, but many still find their computers infected with viruses and worry their identity may be stolen. Insecurity can lead to nonparticipation in activities like online banking, ecommerce or even social media. Full Article
TUESDAY, AUGUST 31
Mobile Content Soars Thanks to Device and Network Advances
A new eMarketer report examines the mobile content ecosystem and where future revenues will come from, including gaming, music and video. Full Article
Acquisitions Signal Consolidation of Social Gaming
A spate of buyouts in the social gaming industry shows major players like Google and Disney want in on the action, including a slice of the rising virtual goods and advertising revenues that social games promise. Full Article
MONDAY, AUGUST 30
How iPad Usage is Shaping Up
iPads flew off the shelves this spring and, along with the iPhone, helped lead Apple to a successful sales quarter. What are users doing with the device, and how satisfied are they? Full Article
Movie Industry Slouches Toward Digital Future
After a decade of strong growth, DVD sales began stalling in 2007. Will newer formats like Blu-ray and digital rescue Tinseltown? Full Article
FRIDAY, AUGUST 27
Nearly Three-Quarters of Marketers Have Social Strategy
Industry watchers and pundits have advised marketers that social media requires a coherent strategy to perform most effectively, and companies have taken the hint. Full Article
ForeSee Offers Tips for Online Holiday Season
Kevin Ertell, vice president of retail strategy at ForeSee Results, spoke with eMarketer's Tobi Elkin about expectations for 2010 holiday sales and strategies for retail success. Full Article
THURSDAY, AUGUST 26
Can Twitter Turn a Revenue Trickle into a Stream?
It took Twitter some time to roll out a business model that involved revenues, but with Promoted Tweets and the @earlybird account well under way, eMarketer takes a look at how effective the microblogging service’s promotions have been. Full Article
Pharma Spending Moves Slowly Toward Digital
A new eMarketer report analyzes direct-to-consumer pharmaceutical marketing online and finds a gradual shift taking place as marketers meet consumers where they look for health info—on the web. Full Article
WEDNESDAY, AUGUST 25
Facebook Usage Still Rising in Europe, but UK Growth Slows
The social networking giant is gaining popularity in many countries around the world, including in Europe. But user growth in the UK may be stagnating. Full Article
Grocery Shoppers Hungry for Mobile Info
Mobile marketers know shoppers crave discounts and deals, but they want for more than just savings. Food shoppers demand to be informed. Full Article
TUESDAY, AUGUST 24
What Will Hulu’s IPO Mean for Advertisers?
Hulu rules when it comes to online video advertising, but will an IPO mean a new advertising regime? Full Article
Privacy Not a Problem for Savvy Millennials
Young adults may seem addicted to social media, but they are aware of the risks as well as the rewards inherent in making their private lives public. Marketers need to know that social-savvy millennials will go to lengths to protect their privacy. Full Article
MONDAY, AUGUST 23
Why the Future of Social Marketing is Global
Ad spending on social networks is growing fast in the US, but even faster in the rest of the world. A new eMarketer report explores why. Full Article
Behavioral Targeting Brings Clear Benefits to Publishers
Publishers and marketers alike profit from audience targeting technologies, but consumers continue to be concerned about what they view as an invasion of privacy and show a high demand for regulation. Full Article
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