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UK B2C Ecommerce:
Consolidating the Gains
eMarketer estimates that over two-thirds of UK internet users ages 14 and older will buy something online at least once per month in 2010. Between 2011 and 2014, the number of monthly online buyers will rise from 27.2 million to 30.8 million.
Against a background of economic uncertainty, UK business-to-consumer ecommerce sales including travel grew 14% in 2009, to £49.8 billion ($78.2 billion), the Interactive Media in Retail Group reported. Online sales growth will continue to outpace growth in overall retail sales in 2010 and 2011, as more shoppers use the web to save time, stretch their pennies and buy items not readily available in nearby physical stores.
Books, music and films were among the items most often bought online in 2009, but clothing, consumer electronics and groceries were also popular purchases. The categories gaining most in 2009 included holidays and travel, event tickets, footwear, women’s clothing, and food and drink, according to the Royal Mail.
Mobile commerce has barely taken off, however. Verdict Research calculated that 2.1% of UK adults used the mobile web to shop in 2009. As a result, m-commerce purchases amounted to just 0.6% of total retail ecommerce sales, or £122 million ($192 million).
UK online shoppers admit to having become more demanding. As multichannel retailers leverage their physical infrastructure to cut costs and improve customer service, pure-play merchants also need to innovate and fine-tune their value propositions.
Key questions this report answers:
- How many UK internet users are shopping and buying online?
- How much do UK web users spend on the internet?
- How does the level of online spending in the UK compare with that in other European countries?
- How are consumer attitudes to multichannel buying evolving?
- How quickly is mobile commerce developing in the UK?
eMarketer estimates that over two-thirds of UK internet users ages 14 and older will buy something online at least once per month in 2010. Between 2011 and 2014, the number of monthly online buyers will rise from 27.2 million to 30.8 million.
Executive Summary
 UK Online Buyers and Penetration, 2009-2014 (millions and % of internet users)
Key Questions
The eMarketer View
Key eMarketer Numbers - UK Ecommerce
UK B2C Ecommerce Sales
Comparative Estimates: UK B2C Ecommerce Sales, 2009-2014 (billions of £)
UK Ecommerce in Context
Retail Ecommerce Sales in Select Countries in Europe, 2009 (billions of £ and % of total retail sales)
Retail Ecommerce Sales in Select Countries in Europe, 2009 & 2010 (billions of £ and % change)
UK Online Shoppers and Buyers
UK Online Buyers and Penetration, 2009-2014
UK Online Shoppers, Q4 2008 & Q4 2009 (% of population)
UK Online Buyers, Q4 2008 & Q4 2009 (% of population)
Comparative Estimates: UK Online Buyers, 2009-2014 (% of population)
Online Activities* of UK Internet Users, by Gender, 2009 (% of respondents in each group)
Online Activities* of UK Internet Users, by Age, 2009 (% of respondents in each group)
Online Activities of UK Male Internet Users, by Age, 2009 (% of respondents in each group)
Online Activities of UK Female Internet Users, by Age, 2009 (% of respondents in each group)
Online Shopping Habits and Attitudes
Amount of Time that UK Online Buyers Spend Researching a Product Online Before Purchase, Fall 2009 (% of respondents)
Average Number of Websites UK Online Buyers Visit Before Making a Purchase, by Category , 2005, 2009 & 2013
Frequency with Which US and UK Internet Users Compare Products/Services Before Purchasing, 2010 (% of respondents)
Favorite Aspect of Online Shopping According to UK Online Shoppers, Jul 2009 (% of respondents)
Satisfaction with Online Shopping According to UK Online Shoppers, Jul 2009 (% of respondents)
Leading Frustrations with Online Retail Sites According to UK Online Shoppers, Jul 2009 (% of respondents)
Multichannel Shopping Behavior
Usage of Shopping Channels, 2008 & 2009 (% of UK buyers)
Online Grocery Shopping
Delivery Issues
Standard Delivery Charges Among UK Online Retailers, Oct 2009 (% of total)
UK Online Retailers Who Allow Online Buyers to Choose Delivery Date, Oct 2009 (% of total)
International Shopping
UK Online Buyers, by Country of Origin of Seller, Q1 2009 (% of respondents)
UK Online Retailers that Deliver Internationally, by Region, Oct 2009 (% of total)
Most Popular Purchases and Websites
Amount Spent Online Among UK Online Buyers, 2009 & 2010
UK Retail Ecommerce Sales Growth, by Category, Mar 2010 (% change)
Top 10 B2C Ecommerce Sites in the UK, Ranked by Visits, May 2010
UK Customer Satisfaction Scores of the Top 20 UK Online Retailers, 2008 & 2009 (100-point scale and % change)
Social Media Used by UK Online Retailers, Nov 2009 (% of total)
M-Commerce
Attitudes Toward M-Commerce Among Consumers in Select Countries in Western Europe, Sep 2009 (% of respondents)
Reasons Consumers in Select Countries in Western Europe Do Not Use M-Commerce , Sep 2009 (% of respondents)
Internet Usage of UK Mobile Phone Users, by Type, Nov 2009 (% of respondents)
Internet Usage of UK iPhone Owners, by Type, Nov 2009 (% of respondents)
Conclusions
Endnotes
117198
Comparative Estimates: UK Online Buyers, 2009-2014 (% of population)
117199
Comparative Estimates: UK B2C Ecommerce Sales, 2009-2014 (billions of £)
Related Information and Links
Related Information from eMarketer
Related Links
Contact
Report Contributors
List of Charts
UK Online Buyers and Penetration, 2009-2014 (millions and % of internet users)
Key eMarketer Numbers - UK Ecommerce
Comparative Estimates: UK B2C Ecommerce Sales, 2009-2014 (billions of £)
Retail Ecommerce Sales in Select Countries in Europe, 2009 (billions of £ and % of total retail sales)
Retail Ecommerce Sales in Select Countries in Europe, 2009 & 2010 (billions of £ and % change)
UK Online Buyers and Penetration, 2009-2014
UK Online Shoppers, Q4 2008 & Q4 2009 (% of population)
UK Online Buyers, Q4 2008 & Q4 2009 (% of population)
Comparative Estimates: UK Online Buyers, 2009-2014 (% of population)
Online Activities* of UK Internet Users, by Gender, 2009 (% of respondents in each group)
Online Activities* of UK Internet Users, by Age, 2009 (% of respondents in each group)
Online Activities of UK Male Internet Users, by Age, 2009 (% of respondents in each group)
Online Activities of UK Female Internet Users, by Age, 2009 (% of respondents in each group)
Amount of Time that UK Online Buyers Spend Researching a Product Online Before Purchase, Fall 2009 (% of respondents)
Average Number of Websites UK Online Buyers Visit Before Making a Purchase, by Category , 2005, 2009 & 2013
Frequency with Which US and UK Internet Users Compare Products/Services Before Purchasing, 2010 (% of respondents)
Favorite Aspect of Online Shopping According to UK Online Shoppers, Jul 2009 (% of respondents)
Satisfaction with Online Shopping According to UK Online Shoppers, Jul 2009 (% of respondents)
Leading Frustrations with Online Retail Sites According to UK Online Shoppers, Jul 2009 (% of respondents)
Usage of Shopping Channels, 2008 & 2009 (% of UK buyers)
Standard Delivery Charges Among UK Online Retailers, Oct 2009 (% of total)
UK Online Retailers Who Allow Online Buyers to Choose Delivery Date, Oct 2009 (% of total)
UK Online Buyers, by Country of Origin of Seller, Q1 2009 (% of respondents)
UK Online Retailers that Deliver Internationally, by Region, Oct 2009 (% of total)
Amount Spent Online Among UK Online Buyers, 2009 & 2010
UK Retail Ecommerce Sales Growth, by Category, Mar 2010 (% change)
Top 10 B2C Ecommerce Sites in the UK, Ranked by Visits, May 2010
UK Customer Satisfaction Scores of the Top 20 UK Online Retailers, 2008 & 2009 (100-point scale and % change)
Social Media Used by UK Online Retailers, Nov 2009 (% of total)
Attitudes Toward M-Commerce Among Consumers in Select Countries in Western Europe, Sep 2009 (% of respondents)
Reasons Consumers in Select Countries in Western Europe Do Not Use M-Commerce , Sep 2009 (% of respondents)
Internet Usage of UK Mobile Phone Users, by Type, Nov 2009 (% of respondents)
Internet Usage of UK iPhone Owners, by Type, Nov 2009 (% of respondents)
eMarketer estimates that over two-thirds of UK internet users ages 14 and older will buy something online at least once per month in 2010. Between 2011 and 2014, the number of monthly online buyers will rise from 27.2 million to 30.8 million.
Alterian
Art Technology Group, Inc. (ATG)
Capgemini
DataTalk Research Limited
dotCommerce
eMarketer
Eurostat
Experian Hitwise
ForeSee Results
Forrester Research
Foviance
Interactive Media in Retail Group (IMRG)
Ipsos MediaCT
Kelkoo
Office of Communications (Ofcom) - UK
Ovum
Oxford Internet Institute-Oxford University
PayPal
Royal Mail Group plc
Saville Rossiter-Base
Snow Valley
The British Population Survey
Verdict Research Limited
Webloyalty
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Price: $695.00
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Price: $695.00
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